Psychographics: The Stories Your Data Tells Others
You know about psychographics because you heard about the Cambridge Analytica story. Psychographics is the study of individuals based on their activities, interests, and opinions. Psychographic marketing for example is perfectly suited to help advertisers capitalize on impulsive decision-making. According to a 2009 experiment, psychographically-informed behavioral targeting increases click rates by 670%.
In this deep dive about Psychographics you learn how this data can be collected, how companies and industries leverage this data and more.