Mindset for the Future
Lifelong learning is the best chance we have to future proof ourselves for a life where technology is taking over more and more of our tasks. As technology progresses so must we; by never stopping learning, remaining curious and being creative.
Broadly and truly fostering the lifelong learning mindset is one example of what social innovations could look like and therefore lifelong learning was a main focus of mine in 2019: On a mandate basis I co-led the #LifelongLearning initiative launched by digitalswitzerland and the Swiss Employers Union which promotes three things:
- A lifelong learning pledge signed by 130+ employers affecting over half a million employees in Switzerland (as of mid-December 2019)
- The online platform educationdigital.ch on which 500+ different courses for digital up- and re-skilling can be found
- 100+ inspirational videos sharing the lifelong learning stories of people from all over Switzerland
The #LifelongLearning campaign consisting of YouTube videos, mainstream media ads, editorial coverage, billboards and more reached 5+ million people in Switzerland (60% of population) between September 2019 and the end of this year. A big 'thank you' to the dozens of invaluable partners contributing to the campaign.