Silicon Valley Magic for SME
As I travelled Silicon Valley and met with a lot of entrepreneurs, innovators and thought leaders, I always had the question in mind, what Swiss organizations and entrepreneurs can learn from the Californian ecosystem.
Recently, I was able to share some of my observations and thoughts in an interview with the Swiss State Secretariat for Economic Affairs. Their SME newsletter goes out to thousands of Swiss companies and entrepreneurs.
My personal goal was to identify easy-to-implement and buzzword-free tactics that every organization can use - without the need for significant financial resources.
(This interview is available in German, French and Italian. English speaking readers can have a look at my Sparkr Blog where I summarized my findings in English.)