A newsletter for women who want to build thriving businesses.
Life will give you whatever experience is most helpful for the evolution of your consciousness. How do you know this is the experience you need? Because this is the experience you are having at the moment.

-Eckhart Tolle
Hi all, happy Sunday. Hope you all had a great weekend.

I had a soul-filling weekend with two friends who came down from the city to visit me in New Jersey.

We had a home cooked meal together--I made chicken parmigiana, we chatted by the fireplace (it wasn’t quite cold enough for a fire but we opted for ambience over practicality) and we eventually ventured out for some dancing.

I’m always reminded after visits like this just how much having the space to truly feel seen and heard with friends that really care about you and GET you, how much I NEED that connection to fill my energy-coffers.

Building a business is hard and lonely at times (okay most of the time). But one of THE ways to stay motivated is to surround yourself with people who believe in you, especially for those times when you need extra reminders for yourself.

Who is this for you?

I leave you with that question for reflection. And I hope you enjoy this week’s edition filled with fresh reads, links you may have missed and tools to guide and inspire you in your business-building week ahead.


"For now, our growth is fueled by revenue. It certainly hasn't been easy, but having limited resources has definitely forced me to get really creative with marketing and collaboration. I think ultimately it’s been an advantage. I don't know if some of our successful collaborations would have come about if I had a lot of money to throw at a problem or an idea."
For Gianne Doherty, the rumblings to build the next step in her clean beauty empire came directly from her customers. After founding the skincare line Organic Bath Co, she created W.E.L.L. Summit, to bring leaders in the wellness and clean beauty industries together with enthusiasts, newbies and hardcore wellness fans for multiple days of panels, workshops and interactive vendor experiences.

Shani Syphrett spoke with the Boston-based entrepreneur about the vision behind both brands, how she sees each as an extension of her passions and what it takes to build two business at once.
Read the Interview on Forbes
4 Ways to Blend Business Aims and Social Activism in the Age of Trump
8 Tiny Business Issues You Could be Overlooking That Have Much Bigger Implications If Not Addressed

Art & Fear Book
One of the best books we’ve read that has informed our approach to entrepreneurship is Art & Fear. Replace the word art with life or business, any pursuit, really, and the wisdom in here is applicable. Embracing all that comes with the creative process--the fears, the resistance, the discomfort--is just as much THE work as what you're setting out to build.
Order on Amazon Here
Why it Feels So Weird When You Try and Sell (And How to Get Better at It)
The 15 Types Of Women You Need In Your Life to Propel You In Building Your Business
5 Steps to Making Your Business Ideas Real
How These Cofounders Are Modernizing Motherhood Two Boobs At A Time
6 Community Building Tips: Interview with Emily Merrell, Queen of Community Building
Entrepreneurial Inspiration from an Artist: Interview with Meg Forsyth

Updates, news, and offerings 

Erin Patinkin, CEO of New York City award-winning bakery Ovenly and Natasha Case, founder of national ice cream brand, Coolhaus, are the co-hosts of the new podcast, Start to Sale. Patinkin and Case will be interviewing leaders and founders, talking with them about everything it takes to build a business from the ground up. Guests include Jane Wurwand of Dermalogica, Christina Tosi of Milk Bar, Piera Gelardi of Refinery29, and more. Read more about the podcast here and listen to it here.
Get more @thebigwhisper inspiration on Instagram
"I love the newsletter! I dug into the stuff about Zebra startups vs. unicorns. I love this. We want to be Zebras!!! Also, 'Only 4% of women-owned businesses generate over $1M in revenue per year.' = #GOALS to get into and grow this group."  -Melissa Chowning, Founder & CEO of Twenty First Digital
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