A newsletter for women who want to build thriving businesses.
Your vision of where or who you want to be is the greatest asset you have. Without having a goal it’s difficult to score.

-Paul Arden
Hi all! And welcome to all the new subscribers!

Another short intro note this week. I hope you all have a great holiday ahead.

With warmth and gratitude,

"One of the big determining factors of whether you’ll succeed is not how smart you are or how qualified or accomplished you may be. It’s how much grit you have to keep going and keep pushing through to reach your goals."
Nicole Gibbons is the founder and CEO of the direct-to-consumer paint company, Clare. Gibbons founded Clare to create an easier, more inspiring way to shop for paint and is passionate about helping people create beautiful spaces they love coming home to every day. 

In December 2017, she raised $2 million to launch the company.

Gibbons joins the growing number of black women founders to raise over $1 million in outside venture funding — an increase from twelve in 2015 to thirty-four in 2017 that continues to rise in 2018.

While there is still a long way to go to achieve parity in venture funding, funds dedicated solely to investing in women of color founders like Richelieu Dennis/Sundial’s New Voices fund and Arlan Hamilton/BackstageCapital’s About Damn Time fund are helping to fill the chasm.

Shani Syphrett spoke with Gibbons about how her background prepared her to raise and launch Clare, why direct-to-consumer companies don’t always have to compromise on price, and how she balances both her business and her creative sides.
This Interior Designer Turned Startup Founder Raised $2M To Revamp The Paint Industry

This week's three!
+ How to Fund Your Business // This is one of the better reads we’ve come across that breaks down, in clear terms the different ways to capitalize your business. It’s a great intro into different funding options. There is not a one-size-fits-all way to build a business, there absolutely is not a one-size-fits-all way to capitalize a business. 
/ strategy /

5 Steps to Determining Your Unique Selling Point // This read breaks down a straight-forward 5-step exercise to do, to determine your Unique Selling Point (USP) as a business. Note: If you choose to do this, don’t expect to be able to to get to your USP in one sitting (though, if you do, awesome!). We recommend doing this exercise at your own speed. Perhaps do steps 1 and 2 in a sitting and come back to do the other ones, hours, days later. The more you go deep on each step of this process, the more space you give yourself to think honestly and openly to answer each question in here.
/ tactics / 

3 Ways to Think About Balance Because It’s Not Always 50/50 // One of the hardest things as a business owner is finding that fine balance of personal and business time. This read shares how there are actually different kinds of balance, it’s not just a 50/50 thing, and how at different times in life it may be helpful to adapt your definition of balance to that phase.
/ self-knowledge /

The New Baguette 

We've been following Alex Shytsman of The New Baguette, for her approachable, plant-based recipes, and zen Insta views from her recipe-developing home / headquarters in Syracuse, New York. 

Alex authored her first cookbook, "Friendsgiving," which has sold over 20,000 copies so far. And we thought the timing of highlighting Alex and her gem of a book this week was perfect timing with Thanksgiving.

Alex is a multi-hat-wearing solopreneur--blogger, recipe developer, cookbook author. She shared with us her personal "hacks" for creating balance and finding inspiration each week, in our latest My Weekly Routine Q&A.

How This Plant-Based-Cooking Blogger, Recipe Developer, and Cookbook Author Stays Productive and Inspired Each Week

Zeigarnik Effect
A case for taking more breaks! This “hack” is called the Zeigarnik Effect.

Psychologist, Bluma Zeigarnik, conducted a research study in the 1920s--its initial findings revealed that participants were able to recall details of interrupted tasks around 90% better than those that they had completed undisturbed.

The research results suggest that a *desire* to complete a task can cause it to be retained in a person’s memory even better. So taking a break on a task, a little sooner than you’d normally complete it, could actually help you complete it more fully and with a sharper brain when you return to it.
More about the Zeigarnik Effect
The Founder of S.W. Basics Reflects on What's Led to the Success of Her 10-Year-Old Beauty Brand
5 Steps to Making Your Business Ideas Real
Focus on Doing One Small Thing a Day to Reach Your Goals
How Great Leaders Inspire Action: Simon Sinek's TED Talk "Start with Why" [video]
How to Put Together an Influencer Marketing Strategy
How this Founder Bootstrapped a Profitable SaaS Product for Dentists in Under Three Years
We're thinking of starting an additional newsletter that we send out daily with just ONE of these types of quotes each morning (just that in the e-mail!), to inspire and provide affirmation for your day ahead.

Would you be interested in this bit of daily morning inspiration?

@Hopscotchcakes -- highlighted these words of wisdom from last week's My Weekly Routine interview, featuring Lincoln, Nebraska bakery owner Angela Garabacz of Goldenrod Pastries.

You can a find our three most recent Big Whisper editions here 151413.

And more reads at
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