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September 12, 2019                                  

Time for a Brand Tune-up? Find Out With This 8-Point Checklist

Even when business is booming, fine-tuning your branding can reinvigorate your dance business and remind customers why you are their go-to. But it's especially urgent anytime you see a competitor gaining on you, repeat business is lagging, or you're adding a new location or expanding your merchandise. Retool these 8 core elements of your store's brand and see sales soar.
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Edited by:
Basia Hellwig
(bhellwig@dancemedia.com
Karen Hildebrand
(khildebrand@dancemedia.com)
Joe Sullivan, producer 
Emily Giacalone, graphic designer
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