Is Your Dance Business Spending Enough on Marketing?

September 19, 2019

7 Habits of Successful Arts Business Leaders

Among the essential qualities of a strong leader, Christine Cox of Philadelphia's BalletX counts making mistakes and knowing when to hold back. In this interview, she talks about how her dance career prepared her to head BalletX, which opened a new million-dollar facility last year.

Are You Skimping on Your Marketing Budget? Don't!

When finances get tight (and when don't they for a small business?) marketing budgets are often the first thing to be cut. That's a big mistake, say business experts. Marketing is the very thing that drives revenues, not the other way around. Here's what your dance business should be spending on marketing—and ideas for making the most of it.

Dancewear Inventory Check: Fresh Finds for Your Customers

More and better-looking options in gender-inclusive dancewear. Retro-tinged styles that somehow read as newer than new. These are just a few of the dancewear products and trends poised to disrupt the leotard-and-tights paradigm.

Edited by:
Basia Hellwig
(bhellwig@dancemedia.com)
Karen Hildebrand
(khildebrand@dancemedia.com)
Joe Sullivan, producer
Emily Giacalone, graphic designer

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