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Global Ecommerce Happenings
Issue 2, Wednesday, March 10, 2021

The power of the GELF community was on display recently at a private Lunch and Learn event we hosted. Thanks to our Sponsor, ESW (eShopWorld), and to all of the executives who participated, especially our featured speaker, Andrea Elliot, EVP Direct to Consumer at Moose Knuckles, a luxury lifestyle brand. It was a great reminder of why peer-to-peer networking is so important – and a hallmark of these digital executives to openly share with each other. If you’re interested in participating in any of our upcoming “intimate” networking opportunities, let us know!

On to the global ecommerce news…

GELF Co-Founders Scott Silverman, Kent Allen and Jim Okamura
News Links

A decade in review: Ecommerce sales vs. retail sales 2007‑2020

Cross-border Growth: What Every Seller Needs to Know

P&G, 14% of global sales via ecom

Paypal’s revenue surges in strong finish to a blockbuster year

Time to Invest in Mother Russia? iHerb Thinks So
iHerb, one of the most successful international e-commerce companies in Russia, is planning to invest some $100 million in the next two years targeting logistics, distribution and customer care. 

Global Commerce Innovation: Focus on Social Platforms 

How Marketers Can Leverage WeChat

GELF POV: Since the dawn of social media, the hype around social commerce has appeared hyperbolic. Not any more. Even for skeptics of social commerce, it is hard to deny the commerce evolution taking place today among WeChat, Instagram and other digital platforms. At GELF, we believe we have entered a period where brands and retailers will optimize their global growth through a “multi-platform” go-to-market approach -- and socially-driven platforms will be a significant contributor, not a rounding error. We’d love to hear your thoughts on the future of social commerce. Click here to contact us.

Livestreaming Gaining Traction in Europe
Livestreaming is one of the buzziest trends from the pandemic. New research that surveyed 14,460 adults in France, Poland, Spain and the UK explored the state of livestreaming as the foundation of “shoppertainment.” Although still nascent in Europe (compared to Asia), 70% of shoppers expressed interest in shoppertainment specifically, while almost half have increased their consumption of shoppertainment content during the pandemic. The AliExpress-commissioned study found shoppers are “open to embrace new trends and technologies that can enhance their shopping experiences.”

Woah! TikTok Amps Up Focus on Global Ecommerce as Social Platform Moves Beyond Advertising 
Despite facing setbacks in India and the US, TikTok surpassed Facebook to become the most downloaded app on iOS and Android platforms in 2020 after its global user base increased by 267% in 2019. Early moves into ecommerce with Shopify signal more are coming; opening up to merchants in the UK and EU Shopify sites in the near future. Look for TikTok’s shopping cart to be fully functional in Q3 2021

Shoppertainment to be the next big shopping trend in Europe

Category spotlight on Apparel

Global Fashion Bets 2020’s Online Shopping Boom Is Set to Last

Geographic Spotlight on China

Shoppers in China Spend Big @Lunar New Year: Forecasters Bullish on Ecommerce Growth
WSJ reports that consumption at major retailers and restaurants over the seven-day holiday, from Feb. 11 to Feb. 17, hit 821 billion yuan (about $127 billion) - 29% jump from 2020’s pandemic-disrupted holiday and up 4.9% increase from the same period in 2019. Shoppers redirected travel discretionary spending towards gifts, food and entertainment.

In a Global Historic First Ecommerce in China Will Account for More Than 50% of Total Retail Sales

People on the Move
Congratulations to Sherry Shi, one of GELF’s most popular speakers over the years, as she recently joined Diane von Furstenberg as Chief Brand Officer
GELF Community and Events
GELF Tech Talks on Brexit
Listen to our latest podcast episode as Kent talks about the impact of Brexit with Alex Yanchin, CEO of Passport Shipping, and Aaron Bezzant, Head of Global Trade with Zonos. We dive into opportunities and challenges associated with Brexit and impacts on UK VAT dynamics. 

Half of UK Exporters Facing Difficulties with Post-Brexit Rules for Trade with European Union Countries; a Third of UK Shoppers Now Avoid Buying from Europe

GELF Accelerate, Virtual Summit, March 25th. Join us for next virtual summit, GELF Accelerate – helping global ecommerce leaders prioritize and execute on the massive digital opportunities created by accelerated ecommerce growth. 
GELF Partner News
Crocs Digital team is hiring!

Global-e featured in Vincero Watches Boosts Its International Conversion Rates by 31%

Avalara is hiring a Strategic Alliance Manager working on Cross-Border partnerships.

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