What-with-the end of the year approaching, lots of people are looking towards 2019, new trends, and ways to get ahead. But looking back on 2018 and evaluating what was most memorable is an equally important exercise. What gets filtered through? What stands out?
It is an apt time to discuss the power of memory and how our brain filters what is worth remembering. Within the realms of marketing, data visualization, and presentations, figuring out how to create memorable messaging is particularly important.
In a totally relevant example, how was it possible that Fall Out Boy's "Thnks Fr Th Mmrs" embedded its way into a collective cultural consciousness??
Maybe it was the eyeliner, maybe the bad fedoras—or even Pete Wentz getting made over by monkeys in the music video. If we figure out this Mystery of Memory, maybe we'll all become better communicators.
Let's take a stroll down memory lane...