What-with-the end of the year approaching, lots of people are looking towards 2019, new trends, and ways to get ahead. But looking back on 2018 and evaluating what was most memorable is an equally important exercise. What gets filtered through? What stands out?

It is an apt time to discuss the power of memory and how our brain filters what is worth remembering. Within the realms of marketing, data visualization, and presentations, figuring out how to create memorable messaging is particularly important. 

In a totally relevant example, how was it possible that Fall Out Boy's "Thnks Fr Th Mmrs" embedded its way into a collective cultural consciousness??

Maybe it was the eyeliner, maybe the bad fedoras—or even Pete Wentz getting made over by monkeys in the music video. If we figure out this Mystery of Memory, maybe we'll all become better communicators.

Let's take a stroll down memory lane...

Memory informs the FUTURE!

Dr. Carmen Simon's Impossible to Ignore is a roadmap for how to influence memory and messaging. 

Memory, all alone in the moonlight...

Understanding the multitudes of memory
  • Short-term, long-term, semantic—OH MY! Knowing which part of the brain you're communicating with can be integral in conveying a message. Explained simply (and with Simpsons references!) in this Medium article

When you're feeling existential about the close of one year and the start of another  

When you find out they're finally going to complete the Toy Story series 
  • Talk about the "Zeigarnik Effect" taken to decade-long lengths. This tactic to help people remember things is to leave them incomplete, on a cliff-hanger, or wanting more. Don't believe me? Take it from a psychologist. (Oh, and Toy Story 4 is officially a thing). 
Making musical memories The man (science) behind the curtain (marketing)
  • "Behavioral Economics" and "Neuromarketing" are definitely buzzwords but they undeniably open up pathways into consumers' minds on brand recognition and influential messaging. 

BAD: group projects in high school
GOOD: grouping ideas and themes together

  • Dr. Carmen Simon shows that grouping ideas and themes together through design is a simple yet effective way for an audience to remember a message. 
What do you get when you combine Salt 'n Peppa, brain science, and pure genius??
Tina Belcher knows how to make a memorable impression. 
Do you know someone that's a master of memory? Or anyone connected to Bill Nye??
For the love of all things brain science, send them our way:  
So. Did I get Fall Out Boy stuck in your head?
Has Pitchin' Ain't Easy worked its way into your "long-term memory" yet??

For one of these things, I apologize. 

the writer Ranchero from GhostRanch
Copyright © 2018 GhostRanch Communications, All rights reserved.

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