Hello there and Happy 2019!
At ten days into the New Year, you’ve likely been inundated with trends to look ahead for in 2019. But what about what you want to keep consistent??
Our consistently savvy product marketing clients have proved that true and successful sales enablement means rallying around one consistent (and creative!) message. Because, yes, both of those things can happen at the same time.
It's a delicate balance to stay fresh, stay relevant, and stay aligned—injecting pinches of creativity into the same story you're telling over and over again. Whether it be a multi-channel digital campaign, a series of tweets, communication with clients, or outward-facing sales material, I don't need to remind you why consistency is important. Humans don't like surprises unless they come in the form of Beyoncé/JAY-Z albums.
What you might like are some fresh takes on how to maintain consistency well into your New Year. (Are you still flossing everyday??) C'mon, let's take on 2019 together.