Sounds pretty killer in theory, right? But what was it about this surf flick that took it from the fringes into widespread popularity?
Knowing the buzz it could create, Bruce + co. traveled the country showing live audiences his "rough cut" before they could get a studio release. And when we say rough, we mean, like, it didn’t have any audio. Bruce would get up on stage as the silent film screened, and he’d narrate the film along the way like a damn tour guide.
He'd literally cut and edit on the way to showings, dependent on each audience reaction. It's like when comedians are testing for a new laugh or presentation design companies are testing their new WindSprint services (ahem, see below).
Doesn’t exactly sound scalable, does it? And therein lies the magic.
As we know, sometimes the best things in life and work don’t "scale." Testing our talk track in front of live audiences takes quite a bit of coordination, but it can unlock some of the most valuable feedback we can receive. Showing our ideas before we’re ready to call them “final” is what helped Bruce Brown avoid an endless bummer.
In telling this journey to find the perfect wave, Bruce tested repeatedly until he found his perfect narrative.
Real testing = real resonation.