Allie's artistic journey is a classic story of kids' greeting card illustrator to Creative Director of The Ranch. (Relatable, right?)
From discussing freelance work and delivering client "asks" to managing multiple projects (and people!) at once, our convo was chock-full of career-guiding advice nuggets (the Wendy's kind, not McD's).
I've made a few highlights below but the biggest "ah-ha" in developing client communication, as well explaining "Presentation Thinking", deserved a page of its own on the blog.
We examined the pillars that guide her day-to-day "design management" (seriously, the gal knows how to turn a phrase).
We talked building trust with clients and understanding their language.
We laughed about her dog (Cooks!) who kept coming into the Zoom screen, ready for dinnertime.
But you'll have to read for yourself Allie's biggest learning points since becoming a Ranchero.
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