Replace the canvas with a screen and the brush with a Wacom tablet and BAM! Graphic designers really are modern day Bob Rosses. (Just need a curly 'fro and a pair of outdated 80s specs).
Often the first thing noticed in any medium is the use of color. With country flags, colors usually signify some important bit of symbolism (the red in the American flag is meant to represent "hardiness and valor" #Murica).
But color can also be used to draw attention, mute, create contrast, or make melodramatic. In short, color evokes emotion—and emotion comes from attaching meaning.
The digital world of color and endless hex combinations has opened up a rainbow of possibilities. So how does one make strategic, meaningful choices? In an oversaturated social media world, how does one's brand, company, product, etc. stand out?
Turns out, it's more than knowing that blue = calm and red = passion. Read on...