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This email may change your life.

Why? Because there's a typo in this email and whoever finds it first and replies to this address with the correct answer will receive a free iPad.

...Do I have your attention now? 

We're just kidding about the iPad. But I'm not kidding about changing your life. The key to a successful hook, or "opening", is getting through to the people you're talking, selling, or presenting to and making it about THEM. 

So, just for YOU, we've jam-packed this email with super specific linkage to HOOK, line, 'n sinker your audience and shake them from PowerPoint/presentation/pitch deck stupor.

No matter your medium, there's always room for a hook. It's where stories get their kickstart and we've still got you wondering about that typo...read on for more. 
;) 

Playing Hooky...

It's even backed by science! A neuroscientist weighs in...
  • Dr. Carmen Simon explains, in plain terms, the connection between the hook and "attention triggers". These are ways to connect to your audience, maintain their attention, and most importantly—have them REMEMBER what you talked about. (Learn more from her company dedicated to this niche, Memzy).  
Your new mantra, WIIFMA (What's In It For My Audience?) Hear it like it is Like a Moth to the flame. Or the hook. Or whatever.  If you're wondering how to get into PowerPoint heaven
  • Richard Goring has some "Powerful Openings" to share with you. A well-illustrated and engaging two minute video. 
Talk like TED  Hook up those visuals!   Introductory moments = golden opportunities   Look to the big screen for inspiration And now, a favorite TV opening hook

Point out the problem: 

Tim P.'s The Compelling Communicator is the most straight-forward, no-bullshit (and often hilarious) book on the subject.  
Remember - don't use a hook for anything other than storytelling or Blues Traveler references. 
Do you know someone that's a presentation pro? A master of hooks? A Bilbo Baggins-level storyteller? Send 'em our way.
Drop us a line at molly@ghostranch.com.  
The art of storytelling hinges on those first few sentences you say, often determining whether the audience is leaving with a key takeaway or their eyes glazed over. 

Find your hook. Find your bliss. 

-Mlloy ;)
the writer Ranchero from GhostRanch
Copyright © 2018 GhostRanch Communications, All rights reserved.

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