This email may change your life.
Why? Because there's a typo in this email and whoever finds it first and replies to this address with the correct answer will receive a free iPad.
...Do I have your attention now?
We're just kidding about the iPad. But I'm not kidding about changing your life. The key to a successful hook, or "opening", is getting through to the people you're talking, selling, or presenting to and making it about THEM.
So, just for YOU, we've jam-packed this email with super specific linkage to HOOK, line, 'n sinker your audience and shake them from PowerPoint/presentation/pitch deck stupor.
No matter your medium, there's always room for a hook. It's where stories get their kickstart and we've still got you wondering about that typo...read on for more.