Happy 2020 and WELCOME to...

Ranchero on Record

An intimate look behind the scenes and into the brains of the Rancheros at GhostRanch.

This year, I'm having in-depth convos with each of our Rancheros—I'll spare you the "favorite band" and "what's your Myers-Briggs?" type Qs and go straight for the meat. The guts—the good stuff!

By now you know that GhostRanch is a remotely spread team. Meaning, we have to make an active effort to see what's going on in people's heads. There's some serious creative energy and ingenuity among us (if we do say so ourselves) and I'm teasing out all the news that's fit 

*Pats self on the back*

You're welcome.

Portrait by Denver Ranchero Breece Justice. Her talents are just as cool as her name.

Ranchero on Record: Allie Ro Wilson (Creative Director)

Our very own A-Ro(d)

Allie's artistic journey is a classic story of kids' greeting card illustrator to Creative Director of The Ranch. (Relatable, right?)

From discussing freelance work and delivering client "asks" to managing multiple projects (and people!) at once, our convo was chock-full of career-guiding advice nuggets (the Wendy's kind, not McD's). 

I've made a few highlights below but the biggest "ah-ha" in developing client communication, as well explaining "Presentation Thinking", deserved a page of its own on the blog. 

We examined the pillars that guide her day-to-day "design management" (seriously, the gal knows how to turn a phrase).

We talked building trust with clients and understanding their language.

We laughed about her dog (Cooks!) who kept coming into the Zoom screen, ready for dinnertime.

But you'll have to read for yourself Allie's biggest learning points since becoming a Ranchero. 

If you're on this newsletter list, we already know you're interested. Have a look and LISTEN UP. 

Allie's "ah-ha" epiphany


"The more that you listen, you start to listen well enough that you can read between the lines—where it’s not necessarily about deeply understanding the content, but understanding what parts of that content are the most important things for people to walk away with."


Noodle Doodles

Creative types will relate to sketching as a form of note-taking—Allie takes this to the next level.

“Just sketch.” - Keeping up creative fuel

When the task-queue seems long and the spontaneity starts to feel sporadic, how does Allie keep the creative juices a-flowin?

While her husband Zach, a music-type-creative, sits at the table creating a 10-20 second music clip, she’ll illustrate an accompanying scene on a loop. 

They’ve generously made this project instagram official and you can enjoy it for yourself below. Follow along! 
More of this blissful animation on Allie & Zach's "The Wilberg." 
More more A-Ro

The "Stuff Worth Pinning to the Fridge" section

These are a few of her favorite things...

Daily Doodle Project
  • Allie's Daily Doodle Project (featuring various styles of self-portraits) has got to be the best "selfie" content I've seen. 

Allie's Gospel 
  • Last year, Allie was invited to her Savannah College of Art & Design alma mater to speak at SCAD Embrace, a diversity and inclusion conference to inspire young creative minds. We’re still very proud and you can see her cute headshot HERE.
Hakuna matata? No, "Marketecture"
  • Allie mentions that even picking up on buzzwords like "marketecture" from B2B client calls has been enormously useful in understanding the industry and creating content.
  • (If you're still thinking "marketecture" is some new kind of charcuterie, read up).  

Creative fave: Christoph Niemann
  • Visual storyteller Christoph Niemann and his "Abstract Sunday" series.
  • "Such an inspiration, he uses legit ANYTHING to create a sketch and tell a story...The beauty of it is that it isn't anything time consuming, it's about finding a story in places where you would least expect them." -Allie
Gimme gimme MORE Allie
Go have coffee and a convo with your colleague. 

Sure, talk about work but go beyond and find out what makes them tick. You will be surprised what you learn.

Oh, and Allie's Myers-Briggs type is ENFP

the writer Ranchero from GhostRanch
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