Contest Voting Ends TODAY
Voting in our #FlowerLoveVideoContest ends TODAY (January 7th), so make sure you vote for your favorite video before midnight.
It's a super close race, so make your vote count!
As a reminder, the grand prize winner will receive $4,000 and two runners-up will receive $500 each.
YOU decide - Vote now for the best video at contest.fmrf.org
Vote Now >>
Five Ways to Grow Your Millennial Customer Base
Reprinted with permission from Florists’ Review, January 2019, by Julie Martens Forney
Discover what makes millennials tick and how to earn their business.
Want to tap into millennial generation buying power? You’re not alone. Every retail segment longs to charm this generation, which has surpassed baby boomers to become the largest living generation. This group boasts purchasing power (more than $200 billion annually) that could keep more than a few brick-and-mortar florist shops going – and growing – strong for many years to come. But what’s the secret to earning this generation’s loyalty?
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Just Launched: YPC Takeovers
Last month, we launched the first of our latest series, YPC Takeover!
View our first two YPC Takeovers now and make sure you are following us on social media to see who will be featured next >>
Twice a month, we will have a member of our Young Professionals Council highlighted on our social media platforms. You can see what the members of the new generation of our industry are working on currently; in the lab, in the field, in the classroom, in the shop, etc. – all you have to do is visit AFE’s Facebook, Instagram, Twitter or LinkedIn!
YPC Member Receives Second-Place at ASHS
Report by Nathan Nordstedt
Thanks to the generous support of the American Floral Endowment and the Gus Poesch Fund, I had the opportunity to present my research at the 2018 American Society of Horticultural Science Annual Meeting in Washington, D.C....
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Thank You, Florists' Review!
We are starting off the year with a very big thank you to Florists' Review and its president and publisher, Travis Rigby.
As a way to recognize and thank the loyal advertisers of Florists' Review, Travis made a contribution in each company's honor to support AFE programs and advance the floral industry.
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The AFE Bulletin is proudly sponsored by The Todd Bachman Memorial Fund.
Todd Bachman served as Chairman and CEO
of Bachman's before his untimely death in 2008. Todd was a past Chairman of AFE and was very active in many state and national industry
wife and daughters are honored to carry on his legacy.
February 1, 2019:
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