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Spread your goals with SDG wings!
Angel Wings campaign launched on social media and 6 German cities

The UN SDG Action Campaign and media company Weischer Media have launched today the Spread Your Goals awareness campaign, combining outdoors, cinema, mobile, and social media. By using the mobile app Shazam’s new Augmented Reality feature, everybody can spread their wings to advocate for sustainable development.


1) Download the app Shazam

2) Click on the camera icon

3) Scan the orange code in the image below

4) Take your photo and start sharing with the hashtag #SpreadYourGoals2030!

The wings are shown in the app as moving stickers and the photos can be shared directly from the app to social media. For a special WOW effect, you can also make the wings flap!

Extra information on each of the goals is provided in the app (in German), and you can click “Read more” to answer the MY World 2030 survey and tell the world which SDGs you are most passionate about. MY World is a global citizen survey to bring people’s voices into official debates about the Sustainable Development Goals (SDGs). Almost 10 million people from 194 countries voted in the first MY World survey.

Additionally, billboards have been placed in six German cities, showing wings with elements from all 17 Goals and carrying the Shazam Code to enter the Augmented Reality experience. One of these billboards will be on display at the Global Festival of Action for Sustainable Development.

Which goals do you want to spread? Let people know and start soaring to new heights! #SpreadYourGoals2030

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UN SDG Action Campaign · Martin-Luther-King-Strasse 8 · Bonn 53175 · Germany