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Crowdfunding and Peer-to-Peer Fundraising, and How to Leverage Your CRM to Make Both Work


Development directors for nonprofits of all sizes spend their days thinking through strategies about how to raise money so their organization can do the amazing things it was created to do.

Two online fundraising strategies that have emerged in the past few years raise the bar in terms of how nonprofits connect with their communities and engage their donors. Nonprofits can now use both crowdfunding and peer-to-peer fundraising campaigns to raise the the funds they need in ways that are far more public and interactive than traditional donor acquisition methods.

These are powerful fundraising strategies on their own. But when combined with a nonprofit’s CRM like Salesforce, they can help an organization build on a campaign’s success to reach a wider audience, grow their donor base, and multiply their impact.

Read more here.

Case Study: The Fund for Global Human Rights
We invite you to read one of our recent case studies about how we improved donation tracking for The Fund for Global Human Rights.
 

Founded on the core belief that on-the-ground activism is the bedrock on which respect for human rights is built, the Fund for Global Human Rights started with the simple but pioneering approach of directing financial resources to locally-rooted rights groups with transformative potential.

Since 2002, the Fund has made over $69 million in grants and facilitated hundreds of hours of capacity building to over 550 human rights organizations in Asia, Africa and Latin America. This support has helped to fuel the development of effective national actors and movements that have increasingly come to be seen as nimble, influential challengers holding governments and other powerful actors to account.

Case Study

The Fund for Global Human Rights relies on Salesforce to track and manage grants and individual donations. In addition to some general cleanup, FGHR engaged DaizyLogik to address two particular challenges that were preventing them from getting the most out of Salesforce.

First, they struggled to accurately track and report on multi-year grants, which affected budgeting in more than one fiscal year. Data entry was cumbersome and inefficient. Second, they wanted to improve how they managed relationships with key influencers and tracked their gifts. 

Read more about how we helped The Fund for Global Human Rights align their donations with their fiscal year, and better track soft credits.
Contact us to learn how our team of Certified Force.com Developers and business strategists can help you achieve your mission by taking your Salesforce platform to the next level.
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