'Special demands travel' to work is tax deductible
Where an employee undertakes 'special demands' travel between home and a regular work location, the trip will be deductible work-related travel where being conducted in performing the employee's work activities.
Travel will be part of an employee's work activities where:
The work activities require the employee to undertake the trip.
The employee is paid, directly or indirectly, to undertake the travel.
The employee is subject to the direction and control of the employer for the period of the travel.
Special demands travel involves travel between home and a regular work location where the journey (or part of the journey), is included in the activities for which the employee is paid under the express or implied terms of employment, and this is reasonable because of the special demands of the work.
Special demands are specific physical or logistical requirements of the work activity and include:
The remoteness of the work location.
A requirement to move continuously between changing work locations.
A requirement to work away from home for an extended period.
Other special circumstances of the work activity are addressed in Taxation Ruling TR 2019/D7.
Sponsorship can be defined as supporting a person or entity in one way or another as part of a business strategy.
Sponsorship can achieve the following business goals:
Creating positive publicity and heightened visibility.
Keys to successful sponsorship:
Clearly define your objectives - what are you trying to achieve? It could be brand awareness, the opportunities to display their logo, extra sales, or networking. Sponsorship is a long-term relationship that works best with repetition, and as such many of the benefits come in the long term.
Know your audience and ensure your partner is aligned with your brand - small businesses should focus on local sponsorship such as sponsoring the local football club, neighbourhood art gallery, or a nearby suburban school event. The ideal sponsorship opportunity is a target audience of people that you could sell to (i.e. potential new customers), not people who you currently sell to
Value what you bring to the table - what can you contribute to the sponsee apart from money?
Having a 'no brainer' offer that will make leads immediately want to sign up is extremely important.
Look for ways to activate the sponsorship across all channels.
Measure results and calculate the ROI. According to Eventbrite, most brands want to see a '2:1, 3:1 or even 4:1' return on their event sponsorship investment.
A service guarantee is a marketing tool used to reduce consumer risk perceptions, signal quality, and differentiate a service offering. By delivering service guarantees companies entitle customers to an easy-to-claim replacement, refund or credit, when service delivery fails.
The benefits of providing service guarantees are:
Forces companies to focus on customers' wants and expectations in every aspect of the service.
Guarantees establish clear standards which create a composite image of what the company stands for in both customers' and employees' minds.
Motivates employees and managers to focus on quality and customer service due to the costs involved in not doing so.
Guarantees help customers to reduce risk in making purchase decisions and to reinforce their long-term loyalty.
Increases the likelihood for customers to complain since they expect the front-line staff to be ready with resolutions and appropriate compensations.
To be valid guarantees must be easy to understand and communicate so that customers can have a clear awareness of the benefits of the warranties.
The guarantee must be relevant to the customers and provide fair values to offset service quality.