Word of the day
1. Without taste, tasteless
2. (Re: people or things) Uninteresting and vapid
The logo glowed an insipid neon green.
One specific writing tip
End where you started
If you begin with an anecdote about how a language learning app had a profound impact on you, end the article with it too. It serves as a callback, jogs the reader's memory, enhances their understanding, and ties everything off neatly with a bow.
Pinterest, creative strategy writer
PartnerStack, content strategist, Toronto
Later, director of content and brand marketing
Optimist, head of Optimist Labs
"Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can."
- Joe Lazauskas and Shane Snow