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The last couple of weeks have seen great strides for Canadian natural product companies --- including the three companies in the NPC investment portfolio; Island Water Technologies, FireRein, and Mazza Innovation. There was also big news for S2G Biochem and Agrisoma. Check out those stories, event updates and more: 
  • Firefighters prove the power of FireRein
  • Island Water Technologies gets honourable mention
  • Mazza Ready to Rocket 
  • S2G Biochem acquired 
  • Agrisoma completes $12M round
  • Event Round-Up
  • Special invite from the Consulate General of Canada - Boston
  • Opinion: Canada's ag sector well positioned
  • And our 3-second survey asks how you access market data
If you'd like news like this as it happens, follow us on Twitter. And if you have comments or questions, please contact us. We'd love to hear from you.

Firefighters give thumbs up to FireRein FireRein's innovative, all-natural fire-fighting gel is proving its power in the real world. The Stone Mills Fire Department in Ontario has used the product in a number of scenarios and is now singing the product's praises.

“FireRein’s Eco-Gel™ is a proven product that allows for efficient and successful knockdowns. This advantage allows crews to limit spread and gain control of the fire quicker. The other great advantage is the reduced risk of rekindle. Trust is gained when a product proves itself, and this innovative tool does just that.” Read more firefighter comments.

FireRein was NPC's first investment, completed in March 2017.

Island Water Technologies launches Sentry-Ad Island Water Technologies (IWT) continues to garner praise for their innovative water treatment solutions. The latest was an honourable mention at the H2O water accelerator, where they launched their newest product, Sentry-Ad.

NPC invested in IWT earlier this year, drawn to the natural side of their water treatment technology, microbes. 

Mazza Innovation named to prestigious Ready to Rocket list  The Ready to Rocket lists profile British Columbia technology companies that are best positioned to capitalize on the technology sector trends that will lead them to faster growth than their industry peers. 

“Making the Ready to Rocket list is a great honour for the entire Mazza team who have been working extremely hard to build our business,” explains Mazza Innovation CEO Benjamin Lightburn. “I’m delighted to accept this honour on behalf of all our employees.

Mazza Innovation was the subject of NPC's second financial investment in 2017. Their unique PhytoClean method concentrates bioactives by pressurizing water at moderate temperatures, making them an ideal partner for companies looking for clean label alternatives for their supplements and natural health products. The technology, management team, and tremendous global potential are are factors in making it to the Ready to Rocket list.

“We identify companies that have proven their technology and are positioned well for growth. Our analysis of market trends led to our selection of Mazza Innovation as a Ready to Rocket Clean Tech company,” said Dave Thomas, Senior Partner, Rocket Builders. LEARN MORE >>

S2G acquired by Fortress Global A Canadian cleantech company with new technology to produce a food industry sweetener called xylitol has been acquired by Fortress Global Enterprises Inc. S2G was a participant in the 2017 NPC-NCN Investor Meeting, and we are very pleased to see this next step in their progress. READ MORE >>
Agrisoma completes $12M round Agrisoma, the Quebec company that has developed a biofuel from carinata, has gained the support of investment firm, Desjardins CapitalREAD MORE >>
Pearl Strategy and Innovation Design
Product Development Training: On Demand Did you miss our live webinar on product development with Susan Weaver of Pearl Strategy and Innovation Design. Don't worry! You can watch it at your convenience on our website. This is a highly informative and thought-provoking session filled with ideas and exercises you can start implementing right away. Stay tuned for the recording of Part 2 coming soon.   WATCH PART 1 NOW >>  
Events Worth Noting
There are a number of strategic events in the coming months. Whether you're an entrepreneur, a researcher, an investor, or someone who works with one of these groups, you may want to consider attending. We'll be at most so please reach out if you'd like to connect.
Special Note from the Consulate General of Canada - Boston: 
The Food Edge Summit
May 1-2, Boston Design Centre, Boston MA
The Food Edge Summit is a two-day summit exploring the future of food and a great opportunity to meet food industry innovators from all over the US!
The Consulate General of Canada – Boston is partnering with the Boston Globe and Branchfood (the largest community of food innovators in New England) to take advantage of this forward-thinking program, a two-day seminar event with participants from leading US food businesses, service providers and start-ups.

The conference will feature some of the most innovative minds in the food industry. Topics will range from consumer insights to food product innovation and retail. Panel discussions include: Digital Innovation for your Food Company; Redefining Growth: The Rise of Small Brands and Personalized Nutrition. Companies like Amazon, Campbell’s and Chew Labs will be participating.
Canadian companies and entrepreneurs are invited to participate. This is a great opportunity for you to connect, develop partnerships and find out about the latest trends. On the margins of the conference, the Consulate General of Canada – Boston will organize AgTech/FoodTech visits in Boston, targeted B2B meetings and networking opportunities.
To participate in this program, complete the Future of Food Marketing form by Friday, April 6, 2018. Note that space is limited and travel-related expenses are your responsibility.
Contact: Colette Lekborg, Consulate General of Canada at or 617-247-5172.
Strong R&D in Canada's ag sector NPC's node partner in Saskatchewan, AgWestBio, provided a compelling op-ed on the link between strong research and the country's ag outputs. We are proud to be a part of Canada's research, development and commercialization system. READ MORE>>
Our last survey asked about your approach to product development. Two-thirds said you follow a process that includes polling your customers, while a third take a more observational approach watching competitors, reading industry reports and talking to researchers. If you're still looking for ideas, check out the webinar we just hosted on the topic. 
Now we ask: How do you conduct market research?
 We read industry publications and try to attend the major shows to stay current.

 We purchase a major market report at least every two years.

 We hire external market research firms from time to time.

Need a refresh on the services NPC offers to help get natural products to market faster, cheaper, and more efficiently? Talk to us.
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