Hazeltons and Stewart-Cassiar Highway Noticed
Photographer, social media influencer, and co-founder and operator of the Great North Collective, Mike Seehagel, visited the Hazeltons area and drove up the Stewart-Cassiar to Stewart and told the story of his journey. See the article here.
Mike and Great North Collective have a combined following of over 1 million people on social media, directly advertising our region to a demographic specifically interested in travel, outdoor activity, and finding the "hidden gems" of the world to explore. The pictures posted to social media generated over 66,500 points of engagement from followers and funnelled interested parties towards Hazeltons Tourism and Stewart-Cassiar Highway tourism channels.
Funding partners included the RDKS, New Hazelton, Hazelton, Stewart, Northern Development Initiative Trust and Destination BC. The partners will have license to use photos from the project as future assets for marketing.