Our investment in b8ta and sharing our operating model publicly 😀

Technology for the Commerce World.



We hope the Indian summer has treated you well.

We've welcomed B8ta to our community of portfolio companies. The team has demonstrated an amazing ability to build a multibillion dollar category killer and we are proud to be part of the adventure. They are redefining how a retailer thinks about the store from Fashion to Toys and Electronics. 

In portfolio highlights, you will read among others that Cargo launched with big press its dedicated mobile application with Uber, and recently finalized its Seed round with Firstminute Capital.

Finally, inspired by the best actors in the space - YC, Notation Capital and others - we are making our Manifesto public. It details our stories, values, beliefs, objectives, and our operating model in one - sort of - comprehensive text is a long journey. You can read it here.

Please share, like, clap and comment. We'd love to get your thoughts.

Thank you for reading.

Joseph & Vincent


"The Store is making its comeback"

During a recent panel, Joseph was asked by someone in the audience what was the single topic and trend that we will be talking about in the next twelve months: unequivocally, The Store.

When we think about the store, we don't see it as the traditional brick and mortar space with shelves full of stock and products; we think about an experiential store where the objective is not so much sales in-store but full product experience to engage customers.

b8ta store in Hudson Yards

The Store as a Marketing tool

Our conviction is that the store is becoming more a marketing tool and less a sales destination.  

In this paradigm, we invested in b8ta which builds multi-brand experiential stores. They have 17 of their own stores dedicated to electronics and 14 stores in partnership with Macy's in the fashion space. Look out for November 2019 when they are relaunching the ToysRus brand in the US.

We believe that b8ta is shifting the retail model on its head and replacing all electronics or toy stores for example, focusing on sales rather than experience.

While these distribution focused stores may disappear, the Retail Renaissance will be all about experience and physical customer interaction.

Join the Commerce & Retail Revolution!


Gen Z shopping habits can fuel a brick-and-mortar resurgence, report says - "81% of Gen Z prefers to shop in stores, and 73% like to discover new products in stores and more than half said shopping in stores allows them to disconnect from social media and the digital world." - Read more on CNBC here

It’s time to kill free return shipping - "Returns will cost companies $550 billion by 2020, which is 75% more than four years prior. But there are other costs that are harder to quantify. Shipping goods back and forth generates unnecessary greenhouse gases that are accelerating climate change." - read more on FastCompany

The biggest mall owner in the US is going online - "Simon Property Group partners with Rue Gilt Groupe on a new e-commerce platform. The goal, according to the two, is to create a new destination for discount shopping online. Simon says it will contribute about $280 million toward the venture." Read more on CNBC here

Influencers are changing the face of commerce for good - "Influencer culture has given rise to an alternate world of inauthenticity that has changed how we measure—and covet—success as societies; but when it comes to how we consume products and experiences, the authenticity of the person selling us stuff has been the most powerful driving force of change"- Read more on Quartz

Walmart launches in-home grocery delivery in three cities: Kansas City, Pittsburgh & Vero Beach - "Customers in these markets can subscribe to InHome for $19.95 per month, then receive free, unlimited deliveries where Walmart associates enter their home and put the groceries away while live-streaming the delivery in real time" - Read more on Techcrunch




  • Life after liquidation: Toys R Us stores will be back this holiday season, this time with a tech partner b8ta - Read some more on CNBC here
  • ‘Fashion is the logical next step’: How retail service companies are aiming to differentiate - Read more on Glossy



Article we loved
Go Slow to Go Fast by Founder Collective
Blog we follow
2PM - one of our best resource for Commerce Content
Podcast we loved
How to measure product-market fit and construct a process to increase it - 20VC
How we are jamming
An oldie but goodie - Summer in Paris - wish it was still summer! 
Until next time, check us out online
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Interlace Ventures is an equal opportunity investor. We celebrate diversity and do not discriminate against age, gender, religion, number of Twitter followers, or French-ness. 

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