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A NOTE FROM CEO JAY WILGAR

Newstrike CEO Jay Wilgar
Hello all,  

Just a short while into the new year and already so much has happened. That’s as we have continued to work to execute on the strategies that will make Up Cannabis the premier recreational cannabis brand in Canada and position Newstrike for strong, sustainable growth.

We made strides in every facet of our business.

We’re gearing up for licensing at our Niagara facility thanks to Health Canada’s recent confirmation of readiness.   That, in addition to being granted an amendment to our Health Canada license that lets us sell cannabis, and approval to eventually double capacity at our Niagara Facility up to 320,000 sq. ft, has all of our strategic pieces continuing to fall into place.

We also significantly strengthened our balance sheet since our last update. Both the original bought deal and the success of our warrant exercise are indications of institutional confidence that we can do what we say we will; ramp up our operations and make Up Cannabis the retail brand of choice.

With more than adequate capital resources, we are better positioned than ever to succeed.  

I want to sincerely thank you for your continued belief in Newstrike. Your support and confidence means the world to us and I look forward to reporting on our growth in the future.




Jay Wilgar
jay@up.ca
CEO
Newstrike 

CASH INFUSION

We’ve fortified Newstrike’s balance sheet since the start of the year with significant cash injections totalling more than a $100 million in the last 30 days. 
 
On January 24th, we announced a $50 million bought deal financing, co-led by INFOR and Cormark Securities, which. based on strong demand, was quickly upsized the same day to more than $80 million, representing 60,610,000 units at $1.32. The bought deal closed on February 16th, 2018.  
 
Each unit was made up of one common share and one common share purchase warrant that entitles the holder purchase one additional Common Share at an exercise price of $1.75, for a period of 24 months.
  
A very strong balance sheet will propel our growth strategy forward. Most importantly, it will fully fund our flagship Niagara Facility into licensed production ahead of schedule, and leave the Company with significant cash to pursue strategic opportunities.

PARTNERING WITH A GLOBAL LEADER

The Feldman Agency is Canada's leading full-service music booking agency.
We want the vibe that Up Cannabis represents to resonate with every Canadian. And nothing unites people more than music. That’s why we’ve combined forces with the renowned Feldman Agency.
 
With a roster of more than 250 recording artists, the Feldman Agency is a global leader in talent representation. We’ve paired up with them to create meaningful strategic partnerships in the music and entertainment space while also respecting and adhering to the federal regulations that govern the legalized cannabis market.
 
With unprecedented access to the artists and music that moves our core demographics, we anticipate this partnership will provide a myriad of opportunities for brand building and awareness.

UPLIFTING PERFORMANCES FROM FELDMAN AGENCY ARTISTS AT CANADA’S PREMIER CANNABIS EVENT

Tyler of Said the Whale sending off Railway Stage & Beer Café in Vancouver.
More than 200 exhibitors and 10,000 attendees jostled for shoulder space at Canada’s largest cannabis conference, the Vancouver Lift Expo, Jan 13-14.
 
With one of the largest exhibit spaces there, Up Cannabis was front and centre at this high energy event.  With more exhibitors and attendees than ever coming from all across the country, it was fantastic to be a part of the pure excitement that permeated the conference and to introduce our flagship brand to even more Canadians.  
 
Feldman Agency Artists Youngblood, Little Destroyer and Said the Whale all put on rocking performances at the Up Cannabis Hub, lifting the roof a little with each song. DJ Vinyl Richie provided live music. All of these artists exemplify the qualities Up Cannabis stands for: uncompromising quality and commitment to be the best.
 
Little Destroyer and Said the Whale cranked it up a notch at the Up Cannabis Lift After Party, playing some of their best known songs to an enthusiastic crowd.

NEWSTRIKE EXPANDS BOARD WITH APPOINTMENT OF SEASONED CAPITAL MARKETS PROFESSIONAL 

Newstrike Board Member Brett WhalenOn February 14th, Newstrike announced the appointment Mr. Brett Whalen, CFA to its Board of Directors and Chair of its Audit Committee.

“Brett is a respected capital markets professional whose talents as both a CEO, CFA and investment banker will be invaluable to the Company in executing the next phase of its growth strategy”, noted Scott Kelly, Newstrike Executive Chairman.  “On behalf of the Board, I would like to welcome Brett as a non-executive Director and Chair of the Audit Committee where his background in both economics and corporate finance, his designation as a Chartered Financial Analyst and his independent status will be of immediate and lasting value to all shareholders.”

Brett Whalen is currently a Vice President and Portfolio Manager at Goodman Investment Counsel, a wholly-owned division of Dundee Corporation.  Brett is also President and CEO of the CMP Group of companies, providing capital to the resource sectors in Canada.    He has a wealth of investment banking experience earned through senior positions with Dundee Capital Markets and Clarus Securities Inc.  Brett graduated in 1998 with an Honours B.A. in Economics from Wilfrid Laurier University and in 2001 he received his Chartered Financial Analyst designation. 

NEWSTRIKE IN THE NEWS

  • Newstrike CEO Jay Wilgar interviewed about recent approval to double production at Niagara site - LINK HERE
  • Jennifer Maccarone interviewed on Global TV about the flourishing cannabis industry in the Niagara region - LINK HERE
  • Newstrike COO, Kevin Epp, and CQO, Jennifer Maccarone, appear in a Globe & Mail video about how greenhouses are being repurposed for cannabis production - LINK HERE
  • Canada's booming cannabis market offers greenhouse owners room to grow - LINK HERE

ABOUT NEWSTRIKE & UP CANNABIS

Newstrike is the parent company of Up Cannabis Inc., a licensed producer of cannabis that received its cultivation license on December 19, 2016 and amendment for sales on January 5, 2018. Newstrike, together with its strategic partners, is developing a diverse network of high quality cannabis brands.

For more information visit www.up.ca or www.newstrike.ca

WHAT’S NEW?  WHAT’S UP?

Do you have questions about these topics, or any others related to Newstrike, Up Cannabis, or the emerging market for cannabis in Canada?  We’d love to have a conversation. Follow us on
Twitter
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If you want to speak to one of us directly please contact ir@newstrike.ca and one of our team will  be happy a facilitate a connection to, and a conversation with, any member of our team.
Forward-Looking Information
This newsletter contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Newstrike to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These forward-looking statements include, but are not limited to, statements relating to Newstrike’s expectations with respect to the use of proceeds of the Offering, the exercise of the over-allotment option and the listing of the Warrants for trading on the TSXV. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur or be achieved. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this press release. Since forward-looking statements and information address future events and conditions, by their very nature they involve inherent risks and uncertainties. Actual results could differ materially from those currently anticipated due to a number of factors and risks. Readers are cautioned that the foregoing list of factors is not exhaustive. The forward-looking statements contained in this news release are made as of the date of this release and, accordingly, are subject to change after such date.

Newstrike does not assume any obligation to update or revise any forward-looking statements, whether written or oral, that may be made from time to time by us or on our behalf, except as required by applicable law.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

 
 
Copyright © 2018 Newstrike, All rights reserved.


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