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SPRING 2017 NEWSLETTER

Hello SMANA members,

I am excited to share the following SMANA milestones:
  • We have 118 members from more than 20 U.S. states and Canada.
  • The Social Marketing Listserv is connecting more than 330 colleagues globally.
  • More than 22 members are volunteering to bring their colleagues SMANA’s benefits.  

...all of this and SMANA is only six months old!
 
We are continuing to work towards providing membership benefits and growing the infrastructure of the association, including unveiling SMANA’s logo and tagline that portrays our ultimate goal to “Advance behavior change for social good." We are planning a number of regional networking events, which will be held throughout the country. We hope to see you in your community.
 
Kelley Dennings, President

Updates

Join the New Social Marketing Listserv to connect, learn, and meet others who are working to advance behavior change for social good. The listserv is managed by SMANA in partnership with the International Social Marketing Association (iSMA). Check out SMANA’s branding. We are excited to share our new logo and tagline that exemplify the spirit of SMANA's members who are driving positive behavior change in their communities. This is symbolized by the image of interconnected people coming together to advance behavior change for social good.

Apply for SMANA's Board! SMANA is seeking new board members through a competitive board self-nomination process. To nominate yourself, please complete this survey and email your resume/CV to ContactSMANA@gmail.com. We will review applications on a rolling basis and contact individuals monthly.

Welcome to SMANA

Marie Dessanti, Programs Committee Intern: Marie is a Master of Public Health candidate, concentrating in Environmental and Occupational Health at the University of South Florida. She currently works as an Occupational Health and Environmental Sustainability Specialist for Nestle Nutrition and holds her bachelor’s degree in Environmental Science from Rutgers University. 
Nicole Suarez, External Affairs Committee Intern: Nicole is a Master of Public Health candidate, concentrating in Social Marketing at the University of South Florida. She received her Bachelor of Science in Biomedical Sciences in 2015 and has since been working in clinical research. She hopes to use her skills in research and marketing to develop innovative ways to promote chronic disease prevention through social change.

Pacific Northwest Social Marketing Association (PNSMA)

Annual Conference: Our 5th Annual Social Marketing Conference (SPARKS) in December was a success, with more than 150 attendees and 13 TED style speakers. This year's theme was “Wicked Problems in the Pacific Northwest” that social marketers are addressing to improve public health (i.e., preventing youth), prevent injuries (i.e., boating under the influence), protect the environment (i.e., using crab gauges), and engage communities (i.e., increasing 911 awareness and usage among minority populations). For the first time, we added a second optional day with skill-building sessions.

State Capitol Exhibit: For the second year in a row, we will have an exhibit in the Washington capitol building featuring four state social marketing success stories. The exhibit will be up during the 2017 legislative session and we are planning briefings with policymakers. Check out our 2016 exhibit: http://pnsma.org/capitol-exhibit/.

Doug McKenzie-Mohr: We are honored Doug will be joining the PNSMA board in April. 

Quarterly Forums: Our quarterly forum this month allows attendees to share projects or questions/challenges about social marketing.

For more information about PNSMA, visit http://pnsma.org, or contact Nancy Lee, president of the board at nancyrlee@msn.com.

Get Involved

External Affairs Committee

We manage the Social Marketing Listerv, create our quarterly newsletter, update our website, establish the association's presence at conferences, and promote SMANA to the behavior change community. 
Chair: Molly Costello; Intern: Nicole Suarez, Contact: SMANAExternalAffairs@gmail.com

Program Committee

We develop, provide, and promote unique and valuable programs designed to enhance your SMANA membership experience. Events include educational opportunities and networking, or other ideas for collaboration to improve your social marketing skills. 
Chair: Tessa Swigart; Intern: Marie Dessanti, Contact: SMANAPrograms@gmail.com

Learn more about our committees and how to get involved!

Spotlight on Social Marketers

Tribute to Tim Edgar: It is with deep sadness we share the death of well-respected and tremendously talented social marketer Tim Edgar who passed away Monday, January 2. We remember his impactful work in the field of health communications and social marketing. His devotion to the research and health communication of HIV/AIDS led to a national understanding and education of a health issue that was misunderstood. Edgar worked with the Centers for Disease Control and Prevention (CDC) and led the evaluation of one of the U.S.'s largest social marketing campaigns, the CDC’s Verb™ campaign promoting physical activity for youth. Students and colleagues praise Edgar for his moral character and the academic legacy he left behind. His passion and dedication will be remembered forever.

DC Social Marketing Event Recaps

The Use, Non-use, and Mis-use of Emotions in Social Marketing: Monique Turner, Ph.D., associate professor and assistant dean at the George Washington University Milken Institute School of Public Health, spoke at a recent Washington, D.C. Social Marketing Meetup and shared her research on the Use, Non-use, and Mis-use of Emotions in Social Marketing. Dr. Turner found that positive emotions have been able to better inspire individuals to make behavior changes. If you use fear, research suggests you need to empower people with efficacy.
Read a complete recap here by Ranjana Kodwani, MPH candidate at The George Washington University Milken Institute School of Public Health. 

The Power of Storytelling to Spark Empathy and Human Connection: SMANA and American University hosted an event on Feb. 21 featuring Caty Borum Chattoo, director of the Center for Media and Social Impact, and Executive in Residence at American University. Chattoo spoke about the role and importance of powerful, emotional media stories that spark empathy and human connection.
Read a full recap here by Talyor Battle, strategic communication graduate student at American University.

Calendar of Events

World Social Marketing Conference: Join us on May 16 and 17 at the Renaissance Arlington Capital View Hotel in Arlington, VA to gain new ideas and hear thought-provoking research presented by the world’s leading experts in social marketing. Register here!

SMANA 2017 Networking Events

  • San Francisco: March 27; 6:30-8:30 p.m. PT at Gashead Tavern, 2351 Mission Street, San Francisco, Calif. More information and registration here.
  • New York City: March 28; 5-7 p.m. ET at 55 W 125th Street, 7th Floor, Manhattan, N.Y. - Room to be announced. More information and registration here.
  • Washington, D.C.: April 20; 5:30-7 p.m. ET at Eureka Facts, 51 Monroe Street, Plaza East 10, Rockville, Md. RSVP here.
Keep an eye out for future networking events in Chapel Hill, Denver and Tampa/St. Petersburg! 

New Ask the Expert Series

SMANA members are invited to join our first Ask the Expert event to participate in a live Q&A session with an experienced professional in the field of social marketing. Take advantage of this unique opportunity to gain valuable insights and improve your social marketing knowledge base.

Our first expert in the series is Nancy Lee, an accomplished social marketer with more than 30 years of experience who has worked with numerous institutions and helped to develop many behavior change campaigns.

Date/Time: May 22, noon-1:30 p.m. ET (9 a.m.-10:30 a.m. PT)
To register, complete this form.

Examples of questions or topics include:

  • Practitioners asking about theory
  • Students asking about career prospects
  • Questions about expert’s material and experience
  • Professionals asking about strategy

*Member Tip: Did you know that as a SMANA member, you get free access to bi-monthly webinars hosted by iSMA?

Check out the upcoming Adding Social Marketing to Health Risk Communications webinar with Jose M. Sanchez on March 14/15.

Social Marketing in the News

For Your Entertainment

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ContactSMANA@gmail.com
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