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Hi <<First Name>>,

It’s easy to read the news on climate change and think we’re totally f*cked. Especially if, like me, you live in the Midwest, where even believing it’s happening seems to put you in some conspiratorial minority. 

We may be totally f*cked—that might even be highly likely—but what happens if we flip the script of despair and focus on the opportunities of this moment? Today, let’s explore three huuuge reasons to be positive, hopeful, and, above all, active. 


 April 28, 2017 

Trump's Impotence

No, sir, just no. While Trump and EPA Administrator Scott Pruitt are attempting to set up misguided and destructive policies, many in their own party disagree with them. That’s because coal is dying, renewable energy is soaring, and their oil company buddies are better off in the Paris Agreement. And while Trump doesn’t seem to understand these trends, the key here is that they’re happening regardless of his alternative facts.

Public Opinion

According to recent Gallup and Yale polls, the public stands against the Trump administration on many key issues:

  • 59% say protecting the environment is more important than traditional energy. That’s the highest percentage since the poll started in year 2000:

  • More than seven in 10 favor development of alternative energy instead of oil, gas, or coal

  • A majority favors higher emissions standards and enforcement of regulations

  • Six in ten Trump voters support taxing and/or regulating the pollution that causes global warming

If our democracy works, policy follows the will of the voters. While voters have been confused on climate change in the past, opinions are trending towards agreement with scientists rather than oil companies.

Surely, the politicians will pay attention, or they risk getting the boot.

The Auto Industry

Who else is paying attention? Oil companies. Here’s the CEO of Shell, the world’s largest:

"This is the biggest challenge we have at the moment as a company ... The fact that societal acceptance of the energy system as we have it is just disappearing.I do think trust has been eroded to the point that it is becoming a serious issue for our long term future. If we are not careful, broader public support for the sector will wane."

That’s because electric cars are the future, and they’re beginning to compete with gasoline on both price and performance. Just check out all the electrics projected to be sold in the next few years:

Times are a changin’. Next week we’ll expand this list a bit further and explore the hopeful trends in power generation, corporate commitments, and local government action.

Quote of the week: 

"I wish President Trump and his administration would recognize the health, economic and environmental benefits of tackling climate change. But their failure to do so is no reason to be despondent. Thanks to forces beyond the Washington Beltway that have reached a critical mass, we should be more optimistic than ever about our ability to lead — and win — the fight against climate change."

--Michael Bloomberg

Things you can do

  1. Find a climate march near you tomorrow.
  2. Hit reply and tell me:  What makes you feel hopeful?
Thanks for reading,
James "I hope so I don't cry" Dice
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