Ari's Top 5
Money itself isn’t bad or good. Money itself doesn’t have power or not have power. It is our interpretation of money, our interaction with it, where the real mischief is and where we find the real opportunity for self-discovery and personal transformation.

Lynne Twist
Black and white photo of flowers on a table and coins in the forefront.

Making Sense of Where Money Fits into the Organizational Ecosystem

Can money be part of a holistic organizational existence?

Back in the fall of 1980, while I was working as a line cook a mile or so west of campus, a University of Michigan social psychologist named Angus Campbell* published a work entitled, The Sense of Well-Being in America. Campbell worked at the Institute for Social Research, which was quite the creative organizational ecosystem. One of Campbell’s colleagues was Ron Lippitt, the man whose experiments on preferred futuring are the core of what we do here with visioning. In his cutting-edge book, Campbell concluded, “There appear to be a growing number of people in this country for whom values other than those of an economic character have become important enough that they are prepared to trade off economic return to achieve them.”

In part, Campbell’s findings were important because he was writing a decade after Milton Friedman published his oft-referenced piece in the New York Times, entitled, “The Social Responsibility of Business is to Increase Its Profits.” Friedman’s beliefs, which were taken by many as business gospel, were that the only purpose of business was to make money. Campbell found quite a different story in his research. While we had not read Campbell’s book, Paul and I were already, early in our careers, two of the sort of people he had discovered. From the day we opened the Deli in March, 1982, “values other than those of an economic character” have clearly been important to us. The ecosystem model that I’ve been working on shifts the business world’s frame away from Friedman’s narrow—and ultimately unhealthy—argument and makes it clearer that the more expansive and inclusive approach that Campbell uncovered is a much more productive way to be the world.

As you might well have seen, a few weeks ago, I wrote a bunch about the role of fear in the organizational ecosystem: how to honor our fears, how we might get more comfortable with them, how to push past them, and how not to inflict them on others. In part, I was reflecting on current world events, but at the same time, I was working with a way to push past my own fears and tackle a couple subjects that make me anxious when it comes to writing about them. This week, the challenge I’ve given myself is to write about money—to walk into the intellectual field that leads away from Milton Friedman’s approach and much closer to that of Angus Campbell’s.

To be clear, it’s not that money itself makes me all that anxious—in part, I’m sure the fact that I’m not triggered by it is a function of my fortunate circumstances. I didn’t come from a rich family but I have a good income, I’m a partner in a relatively healthy business, and, thanks to good timing, good partners, a lot of hard work, and a fair bit of luck, I’m in a much less stressful financial situation than most of the world. I take money seriously, but I don’t usually get that freaked out about it. My fear of writing about money here is the awkwardness that surrounds the subject. As Paul has reminded me many times, “Almost everyone gets a bit strange when money comes up.” I’ve seen people with way more money than I will ever have get very reactive about it, and those with far less—people who have much more reason to be anxious—approach it with little reactivity. My anxiety is compounded because, though it’s clearly been an important part of my life (and likely yours), money is not my area of expertise. It’s neither my passion, nor my purpose. Like most everyone, I like having money in the bank. From both a personal and business standpoint I take it very seriously, much like I do safety. I certainly feel far calmer when our financial statements look good (which, over 40 years, is not always the case). Money matters a lot, but I have never gotten up in the morning excited about the idea of making money.

For me, money is mostly a tool—like gas in the car. I don’t really understand the mechanics of how an internal combustion engine works, but I know full well that if I run out of gas, my car is not going to go forward. Number 3 on the list of Natural Laws states succinctly: “Without good finance, you fail.” Money, whether we love it or would prefer not to have to deal with it, remains an important part of every modern-day American organizational ecosystem. I learned early on that businesses need to be profitable to stay in business. And that, contrary to commonly-held beliefs, the profit does not all go to the owner—but rather to buy new equipment, build savings accounts, and to pay taxes, bank loans, and investors.

If we shift our thinking out of the industrial-competitive model in which machine and war metaphors are most commonly used, and switch to the ecosystem metaphor—a place in which contemplation and collaboration are the norm—we can begin to get money back into a more healthful and helpful context in which it matters, but is not always the most important element in its ecosystem. Lynne Twist, discussing our current social priorities in a podcast with Sounds True, observes:

We live in an economic system that’s taken over the ecological system rather than the economy as a subset of the ecology. … We’ve made our home the economy rather than the ecology. Eco means home. We need to reclaim our home in the ecological world, and then we can have an economic system, but it needs to be consistent with the laws, the natural laws of the ecological systems. Money used this way connects us to the whole of life, rather than money becoming an instrument that separates and fragments us from each other.

Thinking about how to metaphorically imagine money in the organizational ecosystem, I settled on the idea of minerals. In the same way that money is essential to our organizational health but is not the main point of our existence, minerals are critical to the success of any farmer, but they do not farm just to increase the frequency of iron, copper, or selenium in their soil. And as operating with little profit makes it hard to grow, most plants will not do well in mineral-deficient soil. Conversely, too high a mineral content can be just as bad. Like minerals in farming, money is essential but it’s not the main point. All matter in the soil, but they need the rest of the ecosystem to properly play their part. Nothing grows in a pile of copper, iron, or zinc. If we extract a lot of money/minerals in the moment, but leave behind an unhealthy, uninhabitable ecosystem, we will not have done good work. Conversely, we can use money to spread health and well-being throughout our organizations and communities. If we stop thinking of businesses as “gold mines” and imagine them instead as healthy, holistically-sound ecosystems, the way we assess them shifts from extraction for the benefit of a few to enriching our whole organization. Lynne Twist says, “I challenge you to imbue your money with soul—your soul—and let it stand for who you are, your love, your heart, your word and your humanity.”

Learning to manage our organizations through the ecosystem metaphor is not, to be clear, meant to encourage us to stop using financial statements. They still matter. I just believe we will do better with an additional set of metrics, a more holistic focus on things that are not money. Financial focus on its own can lead to all kinds of problems. As Matt Perez, Adrian Perez, and Jose Leal point out in Radical Companies, most businesses today “are grounded in imposed hierarchy, fear, and separation.” As the three suggest, we can do better. They point out, “The change is in your hands. We can help bring about a new paradigm of wealth and well-being, one company at a time.”

The ecosystem model might well be one way to do that. Financial statements for our organizations, I imagine, could be akin to testing the PH levels in the soil, or the blood work we get when we do our annual physical—important indicators of what might be right and what might be wrong, or starting to go wrong. While ignoring them is unwise, using them as the key focus for our lives would be silly. Financial statements are awesome, but they don’t account for other important elements like hope levels, whether the work we’re doing is soulful, or if we’re being effectively and appropriately generous of spirit.

However we choose to relate to money, it’s good to remember that our beliefs and practices about money are not the only approach. Just as one example, David Graeber and David Wengrow, in the excellent tome, The Dawn of Everything, detail traditional indigenous practices in big parts of what is now the U.S., societies in which “a man or woman’s money and other wealth was ritually burned at death,” an approach which “served as an effective leveling mechanism.” I like the idea. It would absolutely alter a lot of imbalances and unhealthy relationships with money that dominate so many modern-day conversations.

There are as many ways to work with money, as many sets of beliefs, and as many emotional reactions to it, as there are human beings. As Morgan Housel writes in The Psychology of Money:

You know stuff about money that I don’t, and vice versa. You go through life with different beliefs, goals, and forecasts, than I do. That’s not because one of us is smarter than the other, or has better information. It’s because we’ve had different lives shaped by different and equally persuasive experiences.

Here are a few of the things that my studies over the past months and my experiences of the last four decades have me considering:

  1. What’s our vision for it?

    As per everything I’ve written about the power of visioning (the new pamphlet is back from the printer!), we begin by getting clear on where we’re headed. Morgan Housel, who I imagine is regularly asked for investment advice, says: “I can’t tell you what to do with your money, because I don’t know what you want.” Our 2032 vision has a section entitled “Sustainable Finance: It’s About Health, Not About Wealth,” in which we write about “making the Zingerman’s businesses financially healthy across a range of measures, from profitability to cash to debt.” The next section, “A Great Place to Work: Bring our Whole Selves to Work” says:

    We’ve figured out creative ways to pay more, charge more where we need to, use continuous improvement to cut costs where we can, and end up with healthy profits in the process. We’re showing the world that one can pay staff more and also make more money!

  2. What kind of culture do we want around money?

    I wrote this vision for a “Culture of Great Finance, 2006” about 20 years ago but, in my mind at least, it still stands:

    By 2006 we have built a culture where finance is as valued, understood, and taught as service is today. … Just like our front-line staff now often know more about what it means to give great service than customer service managers in other businesses, we have managers and staff who are so into the numbers that without even knowing it, they’ve become experts in the field of food service finance work. … Finance isn’t something that a few specialists fix. It’s something that everyone in the organization knows and understands and works on every day. We have t-shirts with messages about financial success. People know that they can do something to make a difference and they know what that is and how to tell if it’s working.

  3. What systems do we want around money?

    While we do many unusual things at Zingerman’s, we continue to use the same financial statement formats that everyone else does. Operationally though, we have been working with what’s known as Open Book Management for nearly 30 years now. I’m a huge believer in the system, which is much more than just exposing passive employees to the information on financial statements. It’s a systemic way to get people more involved, to tap the diverse perspectives of everyone in the organization, and to teach people how to run a business from the day they start working. Open Book is a radical and very real step in a positive direction. If you want to learn more, come to ZingTrain’s Intro to Open Book Management and/or read The Great Game of Business by Jack Stack and Bo Burlingham. We are also working to expand ownership much more widely inside the organization. More on this to come!

  4. What’s our personal relationship with money?

    Whether we realize it or not, we all have a relationship with money, shaped to a great extent by what our families taught us. Since money isn’t likely to change any time soon, how that relationship goes is pretty much all up to us. Australian philosopher John Armstrong says:

    One’s relationship with money is lifelong, it colors one’s sense of identity, it shapes one’s attitude to other people, it connects and splits generations; money is the arena in which greed and generosity are played out, in which wisdom is exercised and folly committed. Freedom, desire, power, status, work, possession: these huge ideas that rule life are enacted, almost always, in and around money. Our worries—when it comes to money—are about psychology as much as economics, the soul as much as the bank balance.

  5. What are our beliefs about money?

    Paul and I have always had relatively similar beliefs about money and its importance in our work. He will say things in his own way, but when I called him to get his thoughts as part of my prep for this piece, I smiled to remember just how in sync we have been on this. Morgan Housel says what Paul and I have long felt:

    Everyone needs the basics. Once they’re covered there’s another level of comfortable basics, and past that there’s basics that are both comfortable, entertaining and enlightening. But spending beyond a pretty low level of materialism is mostly a reflection of ego approaching income, a way to spend money to show people that you have (or had) money. Think of it like this, and one of the most powerful ways to increase your savings isn’t to raise your income. It’s to raise your humility.

    The belief that, as Paul says, “There’s such a thing as enough.” A belief that sharing more is a way to increase joy and collective well-being, etc. has been the root-system of our work for 40 years now. What beliefs you choose are up to you. As musician, writer, and leadership coach Rha Goddess reminds us: “The question is, is that what you want to believe? As you sit in that belief, does it empower you?”

  6. Get clarity on what good finance will mean in your ecosystem.

    We all have different goals, different values, different priorities, and different problems. There are financial targets that we can focus on, that we want to make sure are aligned with our vision. Housel recommends that before we can assess much else about the role of money in our lives, and our expectations about it: “Define the game you’re playing, and make sure your actions are not being influenced by people playing a different game.” It’s a great point. Because we’re comparing money in one organization against another, when the obvious reality is that we really are trying to do completely different things in totally different ways. At Zingerman’s, we want to continue to figure out how to pay people more and more over the years, spread ownership ever more widely, and help more people become partners. Some people want amazing boats, I want artisan bread. Some want to retire early, I want to keep working.

    In the context of what Angus Campbell reported in 1980, doing work I believe in is hugely important. I would far rather make less but do work I believe in, than I would make more money working at something I don’t. I’m very aligned in this with musician Will Oldham, whose music I like as much as his life philosophy:

    He has found a way to live and work as an artist on his own terms: to play shows only in places he wants to be, to collaborate with the folks he wants to play with, to release records when and how he wants to. He does not seem to take this approach in order to have princely autonomy … but rather to exist authentically in all the ways being a career musician might otherwise pull an artist away from their authentic origins. Will resists, and has maintained this beautifully enigmatic stance, to our serious benefit as listeners.

    All of this is much more personal and subjective than Milton Friedman’s 1970 article would have one believe. There are more specifics about my/our approach to this at the end of Secret #29, in A Lapsed Anarchist’s Approach to Being a Better Leader.

  7. Learn to talk about and to collaborate on it.

    Learning to work together as a group around the awkwardness of financial issues is rarely easy, but if you’re anything more than a solo operator, it’s essential to the health of our ecosystems. It’s easy to judge others’ choices, but we rarely know what’s driving them or what their circumstances are. What helps me sleep at night (having cash in the bank even at very low interest) might keep you up at night (“How can you not want to maximize your returns?”). Working together, as we try to do here, on this is difficult.

  8. Do it all with dignity.

    As you will likely know, I have invested a lot of time and energy into the idea of making a Revolution of Dignity a reality in daily life. How money fits into that format is a big subject, one that I will come back to soon. Stay tuned!

Writing all this out has, as writing so often does, helped me push past my fears and let me clarify my thoughts. This is only my own take, and my hope is to encourage others to get clear on their own. As Morgan Housel reminds us, “Everyone has an incomplete view of the world. … You are the only person in the world who thinks the world operates the way you do.” I hope that all of what I’ve shared might help to make money conversations in your corner of the world at least a bit more productive and positive, in a way that different needs, diverse desires, and varied personal visions can all come together to contribute positively to a healthy, mineral-rich, organizational ecosystem.

I was reflecting that the general belief in the world is that one needs to work in order to have money. There are other people who work in finance, whose actual work is to make money. While journaling the other morning, I realized that I operate in a very different construct. It may sound odd, but the truth is that I need money in order to work. If Zingerman’s doesn’t do well financially, if we were to run out of cash and close, I would be unable to do the work I want to do in the way and the place that I love doing it. My hope is to effectively spread more and more minerals, equitably and effectively, through our own ecosystem, and also into the greater ecosystem around us, so that health and wealth are ever more widely experienced.

I feel incredibly fortunate for all that has played out in the Zingerman’s ecosystem over the last 40 years. In that sense, I’m aligned with Wendell Berry: “My life is blessed and graced by the yearly flowering of the bluebells. How perfect they are! In their presence I am humble and joyful.” There are bluebells flowering in the forests of southern Michigan right now. This weekend I’m going to take a walk in the woods near my house, reflect further on the place of money in the organizational ecosystem, and go see if I can find a few of them.

Learn Open Book Management at ZingTrain
A couple, one in a dress, one in a suit, holds hands with floral arrangements and a fireplace behind them.

Tiny Weddings at Cornman Farms

Three days of small ceremonies with big significance!

What sort of wedding one hopes for is, like our standards of great finance, mostly about what we want, not what others will think we should do. The answer to that question is certainly up to you. We love to host big weddings at Cornman Farms and we’ll be doing just that nearly every weekend this summer! On the other hand, you might be someone who wants to avoid a lot of the coordination and cost that accompanies getting a few hundred people together for a wedding. If, instead, you would like to create a super cool and very intimate event at an exceptionally memorable nationally-recognized farm venue right here in Washtenaw County, we can help!

Tabitha Mason, one of the two managing partners at Cornman says,

Each year we dedicate at least three consecutive days at our property to host a series of all-inclusive micro weddings in partnership with the best local Michigan wedding vendors. Our expert event producers coordinate everything from the ceremony to the cake cutting, making each wedding feel spontaneous, effortless and stress-free. Meanwhile, each year we will feature an exclusive seasonal design from one of Michigan’s top event designers. The result is The Tiny Wedding—an elopement for the couple who desires the simplicity of a courthouse wedding but envisions a beautifully curated experience.

Like Morgan Housel has said many times, no one can assess the right answer except you—and in this case, your significant other. But if what gets the two of you excited is a lovely, quick, memorable, marvelous little wedding, we’ve got you covered.

What is included in The Tiny Wedding package?

  • A really wonderful little wedding ceremony with a totally official officiant

  • An hour and a half of wedding time at an award winning, nationally recognized venue

  • Four guests (including the wedding couple)

  • A wedding coordinator (and witness if needed)

  • Seasonal design and decor

  • Our wedding photographer and 45 digital images

  • A super tasty cake handcrafted by the crew at Zingerman’s Bakehouse

  • One sparkling wine toast

  • A surprise wedding keepsake

  • Bouquet(s) and/or boutonnière(s) (a total of two)

  • A lifetime of limitless joy and good memories!

If you book now, let the Cornman folks know you read about this here, you’ll receive a $50 Zingerman’s gift card so you can eat some good food and talk about how you might spend all the time and money you saved doing it like this!

This summer’s Tiny Weddings will take place on July 12, 13, and 14. If you want to get married in a small, intimate context, at a compellingly beautiful place, this is your shot. It is surely a less stressful way to tie the knot, and still make the event marvelously memorable. Smaller size, lower cost, less logistics, less lead time, which means you’ll have time, money, and energy to invest in other ways. There will only be 15 Tiny Weddings at the Farm this summer—sign up soon to reserve your space.

Make your Tiny Wedding dream come true
A soft bun folded around cucumbers and pork belly.

Buns are Back at Miss Kim!

Come in and eat them on Monday, Wednesday, and Thursday evenings!

Buns have an interesting story at Miss Kim, one of those inevitably odd tales we each have in our lives. The initial concept behind what has become the wonderful Miss Kim brick-and-mortar restaurant was to do various Asian street foods. Starting out with the San Street food cart, buns were featured on the original menu. They became quite popular. Later, by the time we were ready to open a restaurant, we had shifted (very happily, to my view) to focusing on traditional regional Korean food. What the Roadhouse has been working to do for regional American food since September of 2003, Ji Hye and Miss Kim undertook at the end of 2015 for the little-known in the U.S. but exceptionally tasty and historically fascinating foods of the Korean peninsula. Ji Hye’s intensive research of old cookbooks and commitment to wonderful complex full-flavors has led to her getting multiple recognitions around the country for her exceptional cooking—including a nomination as “Best Chef” by the James Beard Association earlier this year.

Going back many centuries, buns—or bao—likely originated in Northern China in the third century BC. Some say longer, some say shorter, but somewhere in that era a soft, slightly sweet dough began to be used to surround any number of fillings. The original were like round spheres, filled with meat then pinched off at the top before being steamed. Centuries later, the flatter version that’s become so popular in the U.S. came into play. The point here is merely that the pork bun’s Chinese origin makes it a slightly awkward fit with Miss Kim’s marvelous authentic focus on Korean cooking. Still, we all make compromises, and responding to popular demand, buns are back!

The buns are back, too, because of one of those wonderful cross-ZCoB collaborations that we love! One of the signs, I would suggest, of a healthy ecosystem is the spirit of generosity. With all of the upheaval of the last few years, our pre-pandemic bun maker was no longer available. The Bakehouse generously offered to help, and Frank Carollo came out of retirement to make the buns. The results are tasty as always—with pork buns and mushroom buns, both! While you’re there, order up any of the other equally delicious, if more traditional, Korean specialties that Ji Hye and the Miss Kim team cook up every day!

Order a bun or three from Miss Kim
P.S. Miss Kim’s summer hours started last week, which means we’re closed on Tuesdays through August!
A bowl full of greenish-brown olives.

Aloreña Olives at the Deli

Crazy good, naturally-cured, cracked green olives from southeastern Spain

I taste a lot of new foods. Rarely a week goes by that I don’t try a dozen or two new items—either our own, samples that have been sent, or things that I come across in my travels. Although I try not to let my preconceptions get in the way, the reality is that, like all human beings, I have my biases and beliefs. Even the fact that I wrote a 600-page book on the subject doesn’t preclude it from happening. Sometimes I expect a lot—in a few cases, the flavor of the products falls short. Other times, something I expected very little from catches me by surprise and blows me away with its fine full flavor. Which is exactly what happened with these Aloreña olives! They caught me completely off guard in the best possible way when I first tried them three or four years ago. With the passing of time, they’d completely left my culinary consciousness. I noticed them in the cooler at the Deli the other day, and I picked some up. Now I can’t stop thinking about them!

Aloreña olives come from the Valley of Guadalhorce, in the district of Malaga, on Spain’s southeast corner, just up the road from the famous tourist town of Torremolinos. Aside from agriculture, the valley is home to a world-renowned nature reserve! While most of the western world is tragically losing bird species, the park at Guadalhorce is helping move us in a more positive direction—it’s home to a diverse series of birds including Glossy Ibis, Flamingos, Spoonbills, Black Storks, Audouin's Gulls, Caspian Terns, and Snowy Plovers.

We get the Aloreñas thanks to the folks at a small family firm called Losada. They’ve been at this for over 60 years now and stubbornly stick to traditional ways. Each fall, the freshly picked olives are brought into the plant, hand cracked, and then placed into a natural brine of water and sea salt. They stay there for 9 to 12 months, which is super old-school curing. What we have now are the olives from the 2020 harvest. This style of olive-making may take way longer, but makes for a really marvelous flavor. The Aloreña have been recognized on the Slow Food Ark of Taste. They’re the only olive in Spain with a formal protected Denomination of Origin. They’re big, and maybe, speaking of money, the size of a fifty-cent piece. A lovely light khaki in color, the texture is crisp and lovely. The flavor is meaty, fresh, and clean. I like to serve them with olive oil and a bit of fresh herbs. Or with the fennel seeds we get from Daphnis and Chloe from Greece. Terrific for snacking, salads, lunch boxes, or cocktail hour (try one in a martini?). Ask for a taste next time you’re in the Deli.

Expand your palette at the Deli
You won’t see the Aloreña olives on the Mail Order site, but we’re happy to ship you some. Email us at
Close-up photo of toast with bacon, asparagus, and a fried egg on top.

The Honest ABE: Asparagus, Bacon, and Egg Sandwich

A great way to take advantage of the new season’s asparagus at your house!

Going off the initials for asparagus, bacon, and egg, I decided to call this sandwich “Honest ABE.” The name seemed appropriate—a bit of an antidote to the antipathy of modern times. A sign of spring, a bit of smoky salty pork, and the sunny-side-up egg to brighten your day. It’s some serious wholesomeness, natural diversity, and deliciousness all in one easy-to-make and marvelously tasty sandwich.

To make an Honest ABE, start by cooking bacon slices of your choice in a heavy skillet—if you like bigger flavor, go with Benton’s, or you can use the equally excellent applewood smoked bacon from the Nueske family. You can increase or decrease the number of slices you use depending on how much bacon you like to eat. I’ve been going with two slices per sandwich, but even a single slice would work if you’re eating less meat, and enthusiastic bacon eaters would probably take it up to four.

When the bacon starts to heat up in the skillet, add a bunch of fresh asparagus spears to the pan—if they’re long ones, cut them in half before they go in the pan. Again, the ratio is really up to you—there’s no right amount. I load up the asparagus myself—it’s so good this time of year!

Cook the asparagus until it starts to brown a bit on the edges. If the bacon is starting to get too well done, just take it out of the pan early while the asparagus finishes up in the hot bacon fat. When both are out of the pan, crack an egg (or two) into the skillet to cook in the bacon fat. I’ve been cooking “over easy,” but you can do it any way you like of course. Meanwhile, toast two slices of bread. I’ve been using Bakehouse White (our delicious Pullman loaf), but you can also do it on Farm Bread, Sourdough, or whatever you like. Spread the toast with plenty of the mayo.

When the egg is ready, put it with the yolk facing down, onto the bottom slice of bread (if I were in a restaurant doing this, I’d probably put it on top for the sake of presentation, but since I’m at home, I don’t care that much how it looks and I like it when the yolk soaks into the bread rather than running off). Lay the asparagus on top of the egg, then top with the bacon slices. Grind on a bunch of the 5 Star Black Pepper Blend, slap on the other slice of the bread, and eat it while it’s still hot. It’s messy, but it’s fantastic!

Other Things on My Mind


I first heard about Mama’s Broke through a film from Irish artist Myles O’Reilly. I love their first album, and I’m enjoying their new one, Narrow Line, which came out last week.

Check out this amazing album by ​​Smithsonian Folkways RecordingsAbayudaya: Music from the Jewish People of Uganda.


I’ve been reading quite a bit about money! Here are three books I strongly recommend:

  • Making Money, Making Change by Rha Goddess

  • The Psychology of Money by Morgan Housel

  • The Soul of Money by Lynne Twist

* Angus Campbell was also one of the authors of a book called The American Voter. One of his co-authors was Political Science professor, Philip Converse. Converse was the brother of the singer Connie Converse, whose music I love. She moved to Ann Arbor from the east coast to join her brother. In 1974, Connie Converse left town and was never heard from again.
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