LunaLetter #2. Welcome to the Lunaverse!


The support for Luna so far has been overwhelming, and I'm really thankful for all of the kind words and excitement out there about Luna. Every day around town people ask me about it, and often I overhear people I've never met talking about Luna. The most common question I get is, "When are you opening?" We're aiming at an August 17h opening.

Every now and then (pretty rarely, actually), someone will ask me why I'm opening Luna, then they're quick to cite (often faulty) statistics about failure rates of restaurants and how difficult the industry can be.

I see it this way. Life is like surfing. When you surf, you take what the ocean gives you, and you ride the wave that the ocean brings you. You can thrash around and complain all that you want, but the ocean, like the universe, is going to bring you waves, and its wise to trust and surf the wave being offered.

Why Luna? The currents of the universe have moved me in this direction, and one blessing after another has been cast in my path since I committed to working on Luna.

Luna isn't going to be just another pizza place... more about that in the next LunaLetter.
Meet John
One of the many blessings that Luna has received is the addition of John Jefferson to the team. His titles are General Manager and Director of Development. John brings to Luna years of experience in the industry. To complement his already extensive knowledge, John will be traveling to Florence this summer to attend Bivero and work in Pizzeria ZeroZero, receiving the same pizza-making training that I received last summer. I'm so excited for him.
Some Recommendations

I'd like to recommend a book and a couple of videos to you. The book is The War of Art by Steven Pressfield, and it has had a profound influence on me.

In full disclosure, as an Amazon Affiliate, I will get a tiny cut of each purchase of the book through this link:

Buy it however you'd like, or pick up a copy at the library.

Here's a passage from it so that you can get a feel for whether it is for you or not.

“Are you a born writer? Were you put on earth to be a painter, a scientist, an apostle of peace? In the end the question can only be answered by action.
Do it or don't do it.
It may help to think of it this way. If you were meant to cure cancer or write a symphony or crack cold fusion and you don't do it, you not only hurt yourself, even destroy yourself. You hurt your children. You hurt me. You hurt the planet.
You shame the angels who watch over you and you spite the Almighty, who created you and only you with your unique gifts, for the sole purpose of nudging the human race one millimeter farther along its path back to God.
Creative work is not a selfish act or a bid for attention on the part of the actor. It's a gift to the world and every being in it. Don't cheat us of your contribution. Give us what you've got.”

-Steven Pressfield - The War of Art
The first video I'd like to recommend is a great way to spend 5 minutes and 22 seconds. Many of the themes in this video (and the next one) are echoed in The War of Art.
The second video comes from a seemingly unlikely source, Will Smith. However, he has some interesting things to say about what hold us back in life and what's on the other side of fear. His thoughts are reflected again and again in the War of Art.
So that's a wrap for LunaLetter 2. In the next LunaLetter, we'll be giving some updates on the build-out (we hope), and we will be providing some additional details about Luna and its vision.

Please keep inviting your friends to subscribe to the LunaLetter, and thanks again for such terrific support and love.
Copyright © 2017, Luna, LLC, All rights reserved.

Our physical address is:
632 S. Pitt St., Suite 100, Greenville NC
Our mailing address is:
110 Hawthorne Rd., Greenville NC 27858
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