Hello <<First Name>>,
Were you one of the many people who took up cycling during lockdown? Bike sales soared as people discovered (or re-discovered) a new way to travel while our roads were quieter.
For some people, this change will stick and they'll now reach for their helmet before their car keys. But for many others, it is a temporary activity before their bikes end up in the shed or listed for resale.
What makes one person stick to cycling while another goes back to their old ways of travel? Understanding that is what makes change stick. And it all comes from our group identity.
We look at this and how it relates to diversity and inclusion in this month's blog.
During October, we also want to talk to organisations about how they do sustainability. It's part of a research project that we're working on. If you'd like to take part, there are further details in this email. We look forward to hearing how your organisation approaches sustainable behaviours.