Hello <<First Name>>, 

Welcome to the second Digital People Change newsletter.  Thank you so much for all the positive comments, please do keep your feedback coming as it really does make my day.  This month is like an easy duvet day; there is something to read, something to watch and something to listen to with a load of messages told in slightly different ways.  Storytelling is something that should be applied more to business transformation and that's the theme for all the links this month – how you can tell a story to capture people’s attention. 

The links and posts offer some theory on the art of storytelling but also a snapshot of different techniques that can be used to capture the hearts and minds of employees.  I hope they provide inspiration for how to tell business transformation stories in different ways. And remember if you know someone else who is interested in Digital People Change please do get them to sign up to the newsletter


My latest blog post explores the power of storytelling for internal communications and how great pictures can be at this. I argue for a move away from stuffy text based styles, to a more human storytelling style to create that connection. I would love to know what you think. 

Read more about the visual storytelling


The Power of Storytelling

Be it visual or words, a key engagement skill in this digital age is the ability to tell a story. This blog post is interesting food for thought about how that can be used in more creative ways. Infecting an audience, why great stories spread considers amongst other things,  the impact tv characters in sitcoms like Will and Grace have had on attitudes to sexuality. Perhaps government campaigns on social change would get a better return on investment by partnering with TV scriptwriters.  Interesting read.

Video - The future of storytelling

Video is a powerful technique to hold people’s attention which is illustrated wonderfully in this video about Digital Transformation by Futurist, Gerd Leonhard.

A book with no pictures still captures attention

A book with no pictures is just as clever and creative but uses a different technique to connect the story teller with the audience.  The Book With No Pictures by B.J. Novak



Each month I'll mention one of the books from my recommended books page on my website. If you can't wait till next month, take a peek now.
Author: Thaler & Sunstein

The book that kicked off all the interest in Nudge theory and behavioural economics as it neatly walked us through many of the unconscious biases that lead us to make the decisions we do.  A great starting point to get to know more about behavioural economics with really strong early chapters.  Later sections are heavily public sector focused but still worth a read.
Just in case you don't have time to read the book, then listen to this HBR blog post. What is a Nudge?


Have you downloaded my latest white paper?

How to write a Change Narrative that works, guides you through the Do’s and Don'ts of creating a successful Change Narrative.

Download here

If you have have any questions about people change or would you like to discuss any of the topics in this newsletter, contact me today, I'd love to hear from you. Thank you for reading and I hope you enjoy the rest of your week.

Sandie Bakowski - Digital People Change
Copyright © 2017 Making Change Happen Collective Ltd, All rights reserved.

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