Virtual Perceptions

The Immersive Wire
Weekly analysis of the immersive industry
By Tom Ffiske // 12 August 2020
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Forgot to add this last week, but I recently wrote a fair bit about VR and eSports for IBC365. Check out the full piece here.
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As the training world becomes virtual, we’re your trusted guide through the immersive worlds to reality. Our use case template can help you head in the right direction.
Let's talk about the world's shrinking attention span, and how it impacts immersive experiences. Or, at the very least, the ones related to marketing. 

Our media consumption revolves around bite-sized content, from news stories on Facebook to summary images on Instagram. Which is fine... unless you're worried about the proliferation of fake news via misleading headlines, of course. (Breathe in... breathe out...)

This impacts immersive tech because the most successful experiences would be easily-consumable chunks. They may be, among many other things: 
  • Frictionless to access;
  • Short and to the point;
  • Engaging enough to make people last on the app. 
Many companies do this really well, and have seen some great success via some marketing activations But I also wonder what innovations will come next to make it easier for people to access content. 

My money is on WebAR/WebVR, which lets companies deliver experiences via URL links. How easy and seamless is that? In fact, I can imagine a mega-hit experience soaring to international interest, because it can be shared as a simple weblink within private messaging apps. Who knows?
Want a new read for the summer? Earlier this year I published the Immersive Reality Revolution, a book covering how immersive tech is impacting multiple industries. The book is concise, making it an easy read while hitting the summer rays. Check out the book for more details (you may need to switch to the Amazon based in your country). 

Available as a paperback or eBook. 
  • Exclusive: XR Nation’s population grows to 22 member companies.
    • Founded in March 2020, it has grown very quickly. One wonders how... I'll be following this closely. 
    • (I thank XR Nation for giving this as the Immersive Wire's first exclusive story, before anyone else. Thank you!)
  • Want to participate in the world's first VR golf tournament? 
    • Check out Ready Player Golf, where all proceeds go to charity. 
    • (I will be playing too, so feel free to laugh at me at the event). 
  • Want to do some VR broom racing?  
  • Funding is still rolling in, particularly for Coventry University. 
    • Coventry and Warwickshire Creative Futures (CWCF) has been seed funding totalling £50,000 from the Strength in Places Fund, provided by UK Research and Innovation (UKRI).
  • Venice Film Festival (which is widely praised) has announced their VR slate. 
  • AR works wonders for engagement - perhaps for tourism as well. 
  • Last week I mentioned the Fabric of Reality, the VR fashion event...
  • Need a fun book while relaxing in the sun? 
    • Check out The Memory Engine, a satirical take on VR. After a series of bizarre attacks on a huge virtual world known as ‘Opalia’, Evan is forced to use the Memory Engine and explore the past in hope of bringing the perpetrators to justice.
  • Are you a UK or Canadian artist? 
    • A new immersive talent development and co-production fund is looking for sign-ups. It is the first exchange programme dedicated to immersive storytelling between the UK and Canada. Seems cool! 
Inspirit, a VR-education platform that builds science labs and simulations, is looking for a full-time remote full-stack developer to join their team in the next month. Full job description is here.
StoryFutures Academy is looking for a Marketing Manager. Passionate about immersive storytelling? Check out the open role. 

Nick Witsel is a Games Designer at Vertigo Games. We discuss the building process of a video game; what aspects to consider, how it is different from console gaming and the insights that come from working in the area for some time.

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