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Welcome to a first test of our 2017 draf newsletter template: Of course, the content is not typical of a library newsletter, or even of a brochure - it's more in the style of a product flyer.. which is fine if that's what you really want!
There many types of newsletter and there is an art and strategy their design.

+ NEW LIBRARY RESOURCES March 2017 +
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What teachers need to know about differentiated instruction
 

Peter Westwood

ACER Press, 2016


A short easy-to-use guide that provides specific strategies to help teachers develop and implement differentiated instruction programs.

Primary – Secondary


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Including All Children. Strategies that work

Anne Vize
Teaching Solutions, 2016
Evidence based strategies to support those working with children with diverse learning needs. Includes general information on diversity, inclusion, identifying and managing barriers & implementing strategies to meet individual needs.
Pre-school - Primary
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What teachers need to know about differentiated instruction
 
Peter Westwood
ACER Press, 2016

A short easy-to-use guide that provides specific strategies to help teachers develop and implement differentiated instruction programs.

Primary – Secondary

The above content is an example of what can be achieved with a simple email template.

The content is set out in two forms, leaving the end user the option to view the full newsletter either in plain text format or as stylised HTML that is optimised for accessibility.

The HTML version automagically adapts for display on smart-phone and mobile devices.

Editors can create unique layouts by dragging and dropping a variety of content blocks into different sections of the template.

Optionally, the inclusion of “design” tabs allows editors to set unique styles like background colours and borders for any area of the template.

If you need a bit of inspiration or expertise, you can see what some MailChimp newsletter users are doing, or learn about email design and blaze your own trail.
+ NEWSLETTER ACCESSIBILITY STRATEGY +
Simple advice, is to comply with the GEF guidelines and the most universally accepted and up-to-date guidelines for web accessibility, which are the Web Content Accessibility Guidelines (WCAG) 2.0. as described here:
  1. The DoE GEF  guidelines are stated clear and simple - we should stick to them.
  2. There are a number of tools against which we can easily test the proposed JSML newsletter for WCAG compliance.
  • Content type: Newsletter
  • Accessible Formats: Web page + Accessible PDF for print
  • Things to consider: Create just as you would a normal web page.
2. RECOMMENDATIONS - WCAG2 COMPLIANCE
Use a recognised validator to measure compliance with WCAG

PLUS - OUR FALLBACK - FOR MAXIMUM ACCESSIBILITY:
Provide a 'text only' version of the newsletter emailed to every subscriber. Plus on-line access to print and translation services where the end-user may choose their preferred language and print format.

The above strategy allows the library to exceed any of the current DoE Accessibility guidelines.

IGNORE EVERYTHING ELSE - INCLUDING:
1. DoE Templates: The DoE recommended newsletter template does not meet the criteria for what is commonly considered to be a 'newsletter' - is is more in the style of a 'product flyer' (as described in explanatory links above). Is there a persuasive case/evidence that such DoE recommended format/content would engage your clients more than any other accessible format/content?

2. What do you think should be the requirement for DoE branding/logo? Should DoE branding/logo take precedence over the library branding?
If you go to the DoE Public Schools home page, the generic DoE logo is used - not the 'Public schools' logo:

By ensuring newsletter content is accessible in the ways described above, the library will provide content and choices that allow an optimum experience for ALL subscribers, including:
  * subscribers who may be using translation software or users who may only be able to read languages other than English.
  * Subscribers with low literacy levels
  * Subscribers on mobile or tablet devices
  * Content optimised both for delivery by both poor and high speed internet connections.

Content planning toolkit:
Using a Microsoft Word document as an accessibility 'content page template'? This is a joke right? https://education.nsw.gov.au/gef/media/documents/Production-template-content-page.docx

Although the DoE corporate Platform  'front end assets' may be powered by a content management system (CMS), Squiz Matrix that complies with government and industry accessibility standards, the content itself does not comply.

Recommended browser - For the best web experience on websites and web applications using GEF we (DoE) recommend using a contemporary up-to-date web browser such as Chrome, Microsoft Internet Explorer 11, Microsoft Edge, Firefox or Safari... and yet Internet Exporer is the only DoE supported browser for services and systems provided by DoE to NSW schools....
+ RECOMMENDED  READING for March 2017 +
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Your very own, very nice  text caption goes here.
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Your very own, very nice  text caption goes here.
The Jill Sherlock Memorial Learning Assistance Library

Oatlands Public School
Belmore St East
Oatlands NSW 2117
 
Telephone: +61 2 9630 8684
W: www.sherlocklibrary.det.nsw.edu.au
Copyright © 2017 Sherlock Library, All rights reserved.


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