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Melinc Monthly Newsletter
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Greetings, Friend!

In the two years since I launched Melinc Consulting, one of the biggest things I’ve been working on is how to ask for things I need to build my venture. 

This pursuit has led to the “Art of the Ask” theme for the April edition of the Melinc Newsletter. 

Among the insight that follows: The latest Melinc Originals video, How to Ask for Money, featuring guidance from some of our fantastic Keynotes & Cocktails: Women of NY speakers. 

A big welcome and thank you to our April newsletter sponsor Duck Soup. Be sure to mention Melinc when you **ask** for your 10% discount on Duck Soup’s website services. If you’d like to sponsor an edition of the Melinc Newsletter, or to suggest a newsletter theme or link, email me directly at melissa@melinc.com.

~ Melissa

Melissa Grego
Founder, Melinc and Keynotes & Cocktails 
Executive Producer, NewBay Media’s Next TV Summit 
e: melissa@melinc.com | t: @melissagrego 

WHAT TO READ

THE LONG READ

GAIL BERMAN ON PITCHING “BUFFY.” Pegged to “Buffy the Vampire Slayer’s” 20th anniversary, The Hollywood Reporter published this terrific interview about the show with Gail Berman, who owned the rights to the Joss Whedon-penned 1992 feature that preceded it. The TV pitch process “was really about what to pitch and how to pitch it,” she tells THR. (5-½-minute read)

BOOK IT

REALITY-BASED BOOKS ON PERSUASION. In this 1 ½-minute read 5 Books That Will Help You Persuade Anybody of Anything, Inc. offers a reading list it says is effective because the suggestions “deal with the parts of human nature we often prefer to hide away in the shadows”-- rather than give advice based on how authors think the world should be. 

WATCH IT!

HOW TO ASK FOR MONEY. Negotiate. Know your value. Do not apologize. Learn these approaches and more in under 3 minutes by watching our latest Melinc Originals video How to Ask for Money here and subscribe to our YouTube channel here

Featured experts include: Karen Aviram Beatty (Google); TV producer Caryn Mandabach (The Cosby Show, Roseanne, Third Rock from the Sun, That 70s Show, Nurse Jackie, Peaky Blinders); Tricia Melton (Melton Marketing); Marie Nelson (PBS); and Mona Scott-Young (Monami Entertainment and Love & Hip Hop on VH1).

MELINC TO GOOD HABITS

What to do when inside you’re screaming, “Please hire me!” Here are three alternative--and more subtle--approaches to asking for a job. From The Muse (3 minutes). 

MELINC NEWS

NEXT TV SUMMIT NYC PROGRAMMING COMMITTEE ANNOUNCED
Next TV Summit NYC has named eight thought leaders to its 2017 Programming Committee-- chaired by yours truly, executive producer of Next TV Summit--to advise on discussion topics, speaker selection and conference features. Announcement here. The members of the 2017 Next TV Summit NYC Programming Committee are:
 
Tim Connolly,
Senior VP, Head of Distribution and Partnerships, Hulu
J.B. Kropp,
VP, Digital Strategy & Business Development, The E.W. Scripps Company
Erin McPherson,
Head of Content Strategy, Acquisition and Programming, Verizon
Jennifer Mirgorod,
Executive VP, Brand Distribution, Turner
Bonnie Pan,
President, Endemol Shine Beyond USA
Craig Parks,
VP, Programming for Watchable 
Eric Ratchman,
Executive VP, Content Distribution, Univision Communications
Andy Schuon,
Founding Partner, Mediafy Inc.

NEXT TV SUMMIT FOUNDERS ON THE RISE AWARD | NOMINATION DEADLINE APRIL 15

Next TV Summit NYC is now accepting nominations for the Next TV Founders on the Rise Award (deadline 4/15). Honorees will be profiled in Broadcasting & Cable and Multichannel News and invited to speak at Next TV Summit NYC | Spring on June 14. For more info and to nominate go here.

REMINDER: JOIN ME FOR A CONVERSATION WITH CHRISTINA WAYNE AT BEA2017 

Christina Wayne, Assembly Entertainment CEO Christina Wayne and the founder of Assembly Entertainment's TV School will join me for a Q&A session at BEA2017 at the Las Vegas Westgate on Monday, April 24 (11:30 am - 12:45 pm), during the NAB Show. Info here.

ICYMI: PAST EDITIONS OF THE MELINC NEWSLETTER 
January: Introducing the Melinc Newsletter and Founder’s Favorites
February / March: This Is Us Perspective ✔, Great Networking Habits and Breaking Bad Habits

“Never apologize for what you’re worth. Never apologize for what your idea might be worth.” 

- Tricia Melton, President, Melton Marketing in Melinc Originals: How to Ask for Money

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