America seemingly is becoming divided in more and more ways. Beyond our political divide of red and blue states, I’ve identified what I’m calling the "green and brown state divide."
The chart below from my latest EVAdoption article, California EV Sales Market Share Reaches 9.90% in August, shows the electric vehicle share of new vehicles purchased by state, is a perfect example. In August, we Californian’s purchased EVs at a rate of 52.8 times greater than West Virginia. Now that is a chasm.
California has long accounted for roughly 50% of all US EV sales and that trend continued, rising to 53% in August. So a key question for the next few years is: Will California’s appetite for electric vehicles continue to increase and grab an even larger share of EV sales, or will the other 49 states and District of Columbia start to significantly grow their share of overall US EV sales?
California EV Sales Market Share Reaches 9.90% in August
BTW, if you want to play with the state-by-state data, I've updated my sortable table here:
EV Sales and Market Share By US State
Honda and Hyundai: Time to Prune Your Poor-Selling IONIQ and Clarity BEVs
The major automakers are blowing it. It seems that at least in the US, they have forgotten their lessons in Positioning 101. I plan to write more on this in future articles, but in my previous EVAdoption blog post I touch on positioning mistakes that both Hyundai and Honda are making with their EVs. GM made similar mistakes with the Bolt, simply not understanding what motivates and attracts early adopter buyers of electric vehicles. Let me know if you agree (or disagree) in the comments.
In case you missed some of them, following are my EVAdoption and CleanTechnica articles from October:
I tend to only contribute anywhere from 2-4 articles per month to CleanTechnica (though I had 5 in October) but it was fun to see that a few weeks ago I had 3 of the top 8 articles for the week, and my Tesla Has 14+ Demand Levers It Can Pull was the #13 most popular article for the entire month of October.
Not seeing a topic or analysis you are interested in? Send me a note with your idea or I'd just love to hear from readers on what you like and don't like.
Plugs, not pumps! - Loren