US Reached Peak Sales of Internal Combustion Engine-Powered Light Cars and Trucks in 2016
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EVAdoption - Note from the editor

Happy New Year!

I hope everyone had a wonderful holiday. Since I know many of you are digging through a mound of emails in your inbox from being out of the office, I’ll keep this email "somewhat" short.

How Google, Apple and Amazon May Participate in the EV Charging Market Opportunity

The global EV market for charging equipment and services is massive, which I’ve forecast to be at least $1.1 trillion through 2050. While a bit of both fact and speculation, in this recent post I outline my thoughts on how tech giants Google, Apple and Amazon might participate in this massive opportunity. Let me know your thoughts.

Industry News You May Have Missed

Buried among the typical news about anything related to Tesla, here are a few stories you may have missed from the last week or so:

Combustion engine car sales to hit peak demand in 2018, say analysts - Financial Times, December 25 - This recent Financial Times article (requires a subscription) quoted an analyst as saying: 

“We will probably see the peak of combustion engine car sales in 2018 based on global sales through October, plus estimates for November and December,” said Felipe Munoz, global automotive analyst at Jato Dynamics, a supplier of automotive data.

Well that didn't pass the sniff test for me - at least in the US - so I did the analysis, and sure enough - the US has already reached peak sales of ICE vehicles in 2016. With total sales of light trucks and cars forecast to be flat or decline over the next few years along with a growing share of EV sales, it is most likely that ICE vehicles have indeed reached their peak - at least in the US.

VW and UK grocery chain Tesco to deploy 2,400 EV chargers - ChargedEVs, December 28 - While the 2,400 charging stations to be installed at 600 Tesco's in the UK amounts to only 4 stations per store, this is another example of retailers and supermarket chains starting to aggressively add EV charging stations. Target announced back in April plans to add charging stations to more than 600 parking spaces at over 100 sites across more than 20 states in the US over the next two years. (Below is a photo from the San Ramon, CA Target near my home.)

Comment: EV leadership key to countering Saudi oil weapon - Houston Chronicle, December 28 - Interesting opinion piece from a former US Marine Corps. General and Navy Admiral in favor of the US Federal EV tax credit and increasing US competitiveness with EVs and alternative energy powered vehicles.

How Norway became a world leader in EV sales, and where it goes from here - Autoblog, December 25 - Good overview and background on the government's involvement in driving Norway to be the highest EV adopting country in the world.

Several of you over the holidays sent me some very kind words about the content I produce as well as great feedback and suggestions for the planned EV charging report. Thank you for that! As always, would love to hear from you - send me an email with your comments and suggestions.

Plugs not pumps!

Loren McDonald


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