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Hey there, thanks for checking out my work!

If you haven't been around the Periscope channel lately - we changed our name from FemYoga to NexJuice.
We're still spreading joy and smiles every day on Periscope at pscp.tv/nexjuice

These are the 22 books I've read over the last four months, summarized and reviewed for your viewing pleasure.

I read a new book every week, so you don't have to!

If you want to add any of the books to your own shelves at home,
just click it's picture.

This email is 100% funded by amazing people like you at NexJuice.com/support
Made to Stick: Why Some Ideas Survive and Others Die
by Chip & Dan Heath


This book was great!

There is an acronym to help remember the 6 important components to getting an idea to stick - SUCCES

Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Get to the core of your message, don't bury the lead. Avoid abstract concepts as much as possible - get concrete. Think black and white. Physical. Look for external and internal credibility. Use detail in your stories without losing simplicity.

Get my full (LONG) review and summary of this one on my Youtube channel - https://www.youtube.com/watch?v=SGj5M7Jy1Uk

A must read for all small business owners.
Conscious Capitalism: Liberating the Heroic Spirit of Business
by John E. Mackey


I loved this book! He writes so eloquently about capitalism, it's benefits and it's most common misconceptions. It's fascinating to think about how young of a system capitalism really is - and how much the whole globe has been transformed since it's inception. I really like the point he made about how business is not all about profit. Generating profits is an important component of business, but it is not the only important component. I also like how he highlighted the interconnected nature of everyone in society as a stakeholder in a business. Obvious stakeholders are investors, clients, employees, suppliers, etc. Less obvious are critics, competition, the environment, media and the government. Lots of interesting stuff in here for all entrepreneurs and those interested in capitalism.

Check out my full book review on Youtube - https://youtu.be/IHfjTId2jwY
Chasing the Scream: The First and Last Days of the War on Drugs
by Johann Hari


I adore this book. Excellent work, Mr. Hari!

I learned so much. My biggest takeaway was that the primary cause of addiction seems to be loneliness. This makes me even more driven to push for our livestreaming network to get live 24 hours a day. I learned from his other book that loneliness may cause depression and anxiety, so to learn it also causes addiction was very inspiring -and eye opening. So many of our response to addicts in our life is to push them away and isolate them. Or to put them in prisons, isolating them from their families, friends and society in general. All of this just pushes them further into their addictions - and away from recovery. 

Many addicts desire to be free from their addiction, but the drug war makes it extremely difficult. If they admit their problem, they risk their freedom. 

Prohibition (making drugs illegal) also creates a black market for drug cartels and dealers - which in turn leads to outrageous prices, unknown dosages of the drugs, dangerous contaminants, violent crimes and theft. I did a full Youtube summary and review of this book at https://youtu.be/otjLRNUn-Mw

I have since begun to seriously consider going to college to obtain a Master's Degree in Psychotherapy so I can help the people I come into contact with in a deeper, more tangible way.
The EQ Difference: A Powerful Plan for Putting Emotional Intelligence to Work 
by Adele B. Lynn


I absolutely LOVED this book. I've always considered myself to have solid IQ, but never explored the topic of EQ. I'd heard of it before but always assumed it wasn't "for me." I've never considered myself a very sensitive or emotional person. Which is exactly why this book IS for me!! I need to read it a few more times before I'll be satisfied I've absorbed it all.

You can find my full Youtube review/summary here - https://youtu.be/xNIB_BoDvsU

I could write an entire book about this book, so I'll try to be concise.

Realize we are all susceptible to "emotional hijacking." We have our intentions and our values, but when emotions kick in, we sometimes do not live out those intentions and values. We behave in a way that is contrary to what we intend. This can be blamed on our brain, but it can also be improved.

The 5 areas of emotional intelligence are:
1) Self Awareness and Self Control
2) Empathy
3) Social Expertness - The ability to build genuine relationships and express caring, concern and conflict in healthy ways
4) Personal Influence - The ability to positively lead and inspire others, and your self.
5) Mastery of Purpose and Vision

The 7 steps to improving emotional intelligence are:
1) Observe
2) Interpret
3) Pause
4) Direct
5) Reflect
6) Celebrate
7) Repeat

I like her concept of the Self-Coach. Picture you're observing yourself as a third party. How's your body language? Facial expression? Are you actively listening? Do you seem approachable? Do you appear positive and energetic? Distracted? What about the people in your surrounding environment? How do they seem to be feeling? Feelings ARE important! I know, it was a surprise to me too. Feelings are important because we are all susceptible to "emotional hijacking" and it's important to be well aware of the feelings of everyone in every situation to be able to best communicate our intentions and values clearly - and to lead the life we want to.
The Autobiography of Andrew Carnegie and His Essay, The Gospel of Wealth
by Andrew Carnegie

I really enjoyed this book. I found it very encouraging as a business owner. My two major takeaways were:

1) Put all of your eggs in one basket - then watch that basket. He argues that YOUR business is the best one to invest in. Focus on your expertise - beware of diversification.

2) There is not much worse than a person who does not want to do what they are best at. Some people get sidetracked by power and don't realize their skills are best served as technicians rather than as managers or entrepreneurs (terminology borrowed from one of my other favorite books The E-Myth: Revisited by Michael Gerber)

He also loved reading, which is something I can obviously identify with! 

Catch my live review and summary on Youtube at https://www.youtube.com/watch?v=_LX_X...
Who Moved My Cheese? 
by Spencer Johnson


I like how short and concise this book is.

The concept is all about how different individuals handle change. The metaphor throughout the book is 2 mice (Sniff & Scurry) and 2 people (Hem & Haw) looking for cheese in a maze. The cheese is metaphorical for our goals - whatever we're looking for in life. At first, they all find the cheese. Then, the cheese moves. 

Sniff is always sniffing around, very aware of changes (like when the supply of cheese is getting smaller and when the old cheese starts to get a little moldy) and what direction the new/next cheese might be in. Scurry follows Sniff's direction and is fast moving - an action taker. Quick to move, but needs Sniff to be sure he heads in the right direction. 

Hem and Haw tend to over complicate and over think change with their complex human brains. They wait around wondering if the old cheese will be replaced. They feel it is a great injustice to them when the cheese is gone (victim mentality) They are afraid of journeying into the unknown and unexplored parts of the maze. 

Eventually, Haw begins to laugh at his fears, realizing they are keeping him stuck without cheese. He begins to envision in detail what it will be like to find and have new cheese. This finally motivates him to go out and explore the maze in search of new cheese. Hem never leaves the first place he found cheese, and potentially starves to death due to his inability to adapt to change. The author leaves this open ended, so we're not exactly sure if Hem ever changes.

The quote that exemplifies this is "The definition of insanity is doing the same thing over and over, while expecting different results." Be prepared for change. It's an inevitable part of life and the world, like it or not. Be quick to pivot and adapt to changes. Don't sit around with stale "cheese," hoping for some fresh "cheese" to show up.

This is an easy read that summarizes an important concept. It was great to read this right after changing the name of our network from FemYoga to NexJuice - and it's helping me to identify the "Sniffs," "Scurries," "Hems," & "Haws" in my team - and in my life.
Accountability Now! Living the 10 Principles of Personal Leadership
by Mark Sasscer


I really enjoyed this little book - it wasn't at all about what I thought it would be. It's more about being accountable to yourself for your actions, choices and behaviors.

My full review and summary is on Youtube at https://youtu.be/8KT-vUfSOrs

The 10 Principles are:

1) Be in the moment
2) Be authentic and humanistic
3) Volunteer discretionary effort constantly
4) Model high performance - desired behaviors that drive desired results
5) Respect and leverage separate realities
6) Be curious v. judgmental
7) Look in mirror first - be accountable
8) Have courageous conversations

I've never had trouble having uncomfortable conversations, but I've definitely had trouble remaining "humanistic" while doing so. Thinking about the truth that we all have separate realities - and that there is SO much about every single person and thing that we don't know - was very humbling for me. Which is exactly what I need so I can stop acting like a know-it-all and assuming I have all the answers/solutions for everything. Half the time (or more) I haven't even taken the time to listen well enough to properly diagnose the problem! I also loved the advice to be curious instead of judgmental. So much awesome advice in here. I have been practicing, but damn it takes a lot of energy to undo habits that you've established for nearly 30 years! Awareness is the first step, and I have the desire to change, so I know that means I can! It is within my control.
Millionaire Success Habits: The Gateway to Wealth & Prosperity
by Dean Graziosi


I really enjoyed this book! Some of the information was a bit - basic - if you've been studying personal and business development for a while - but I learned a few new things that I had either never heard of before or hadn't heard for a while.

1) 7 Levels Deep. Ask yourself "why" 7 times. Start with "Why am I reading this email?" and continue to dig deeper and deeper - for a total of 7 whys. Not 5, not 9, but 7. It's supposedly the magic number. This worked wonders for me. I realized that yes, I want our network to be live 24 hours a day to help people to connect with others - to prevent depression, anxiety and addiction. However, the method I was using wasn't perfect. I often thought I knew what was best for people. I would tell them what I thought they should do to achieve the vision of success that I had for them. I realized this is one of the things that made ME feel misunderstood and disconnected/lonely when I struggled with my own depression. My mom, my principal, guidance counselor, teachers, etc all told me I wasn't reaching my full potential. It made me feel like they didn't understand me - and maybe I didn't know what was best for myself. I have come to determine that is BULLSHIT. (Apologies, but really) Only YOU know what is best for you. Don't let me or anyone else "should" on you (hehe) - or project our visions of success on to you. You do what you want. I just want to support you and remind you that you can get to wherever YOU want to go. However YOU want to get there. And at whatever pace YOU like. Needless to say, this exercise was life changing for me. I immediately messaged a couple of my friends apologies for having done this to them in the past. I turned over a new leaf thanks to this book.

2) Clients are most likely to buy because they feel understood. Not just because they understand or are impressed by you, your product or your service. They will trust you and want to support you when they realize you understand them. This realization will only occur if you actually DO understand them. He says to spend time "camping out in their minds" - spending time around them, asking lots of questions, doing TONS of listening.

3) The importance of how a client feels after they say "yes." So many entrepreneurs (myself included) don't have a solid system in place to be sure the clients feel good after they say yes to us or our services. We need to continue to tend to that relationship - and provide even more than they thought they would get when they signed up/purchased/whatever they do to say "yes" to us. Is it easy to get a response if they have a question or problem? Do they feel truly supported and well served? This is a vital difference in truly great businesses.

I did a full review of this book on my Youtube channel at https://youtu.be/KcBigbdk6Yk
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller

This book is all about focus and priority. The focusing question that sums up the entire book is "What one thing can I do that will make everything else easier or unnecessary?" You can have a "one thing" for all different areas of life - such as work, relationships, health, spirituality, etc. There is your "big picture" one thing and there is your "right now" one thing. First, you think of your long term vision, and establish your "one thing" that will make everything else easier or unnecessary. Then you work backwards from there until you're at the one task that you can do "right now" to make everything else easier or unnecessary. This has been very useful to help me focus on what tasks I should work on first. I also recommend Brian Tracy's book "Eat That Frog"

You can see my full Youtube video on The One Thing at https://youtu.be/XUGNetji-Nk
Awareness: Conversations with the Masters
by Anthony de Mello


This book was sent to me anonymously - which I found quite genius. I had no preconceived notions about the person who sent it to me or why they sent it, which is right in alignment with the concepts inside the book! The author is an Indian psychologist and Jesuit. He urges us to detach from just about everything. Detach from your opinions and desires to be right and validated. Detach from your desire to be loved and accepted by others. Detach from your desire for success, money, etc. Detach from your desires as much as possible. Realize that you can be happy on your own. I found his concept of loneliness versus aloneness interesting. He defines loneliness as a desire for other people to make you happy, and aloneness as being happy with your own company. He encourages us to observe without judgement and criticism - ourselves, others and the world as a whole. It is EXTRAORDINARILY challenging - but potentially liberating. Working towards seeing things as they really are. Letting go of the concept that our opinions and perspectives are the only truth. He says fear is the root of all negativity and violence. That resonated with me. When I feel jealous, it's because I fear losing something or someone from my life. The reality is that nothing and no one really belongs to me. Everything in life is temporary and fleeting. Change is the only constant, as they say. One of the more abstract concepts he discusses is the difference between "me" and "I" - "I" is the part of me that doesn't really change. It's the observer. "Me" is the collection of all the things I use to identify myself - and can change.

You can check out my full review and summary of this one at https://www.youtube.com/watch?v=Yn8htZBVH0c
Work it, Girl! Run the Show like CEO Oprah Winfrey
by Caroline Moss


This book was written for a young audience, but it caught my eye at the library so I grabbed it.

I learned so much about Oprah that I never knew before! I didn't realize how poor she was when she was growing up. She lived the first few years of her life with her grandma - who made her a dress out of a potato sack and a doll out of corn husks. The kids would call her "sack girl" - but she was a natural public speaker - which she got to practice at church on Sundays. 

Unfortunately, when her grandma grew ill, she was forced to go live with her mother. Her mother had another daughter, who was lighter skinned than Oprah, and made Oprah sleep outside on the porch. She was abused (and raped, as I learned from Google, not from this book)

Fortunately, after a back and forth custody battle with her parents, she was able to live full time with her father. He made her read a book a week and write a book report, which enhanced her reading, writing and speaking skills. She was able to get a scholarship to college by winning a speaking contest, and was then offered a good job while still in college. From there on out, she started making history. 

From being the first black news reporter in Nashville, TN to being the Oprah Winfrey we're all familiar with today, she is an awesomely inspiring rags to riches story for all of us. 

There are 10 key lessons at the end of the book:
1) Learn from the people in your life who love you!
2) Always try to do right, even in the wrong circumstances.
3) Work on your craft.
4) Just because no one else has done it before, doesn't mean you can't be the first.
5) Don't give up!
6) It's okay to step out of your comfort zone.
7) Don't be afraid to be silly. People love silly!
8) Stay humble, and remember who helped you along the way.
9) Do with intention.
10) Give back!

One of my favorite parts, though, is the recommended reading list at the back of the book - I added almost every single one of them to my reading list (now over 500 books long, hehe)

You can watch my review and summary of this book streamed live on Youtube at https://www.youtube.com/watch?v=0FazI...
Side Hustle: From Idea to Income in 27 Days
by Chris Guillebeau

This is a day by day plan from idea to income in 27 days. 

He talks a lot about idea generation - how to come up with ideas and then determine if they're feasible, profitable, persuasive, efficient and motivational.

Then, compare your idea to similar businesses that already exist - how will yours be better or different?

Identify your ideal customer in as much detail as possible - what does their daily routine consist of? What are their pain points? How can you best serve them?

Establish your origin story - why did you create the business?

He goes in detail about how to price your product/service properly - and not get side tracked by the small, unimporant details.

He talks about the importance of getting help from supporters, influencers, ideal clients and mentors.

He goes into A/B testing - even giving a step by step guide as to how to do this on Facebook for only $10

You can find my full YouTube review at https://youtu.be/ckHQKU2uxVA
The Servant as Leader
by Robert K. Greenleaf


I've always considered myself a natural leader, which this book seems to demonize a bit. I don't know that I agree with 100% of it's information, but it's packed with a lot of great advice in a very tiny package. My full review and summary can be found on my Youtube - https://www.youtube.com/watch?v=QyAVL...

Here are some of the highlights I liked most:

1) Seek to serve and create value as your primary purpose.
2) Realize there will always be emergencies, so you have to leave some energy in your tank. You can't push yourself to your maximum limits every day. If you do, when the inevitable emergencies arise, you won't be able to deal with them - at least not very well.
3) Don't reject people. You can reject their behaviors and choose not to associate with them, but it's always based on behavior, NOT the person themselves. We all have the potential for improvement and development.
4) Be empathetic. Put yourself in other peoples' shoes as much as possible. Seek to understand where they're coming from and why their behaviors makes sense to them. Don't always assume you understand everything immediately and are right (and they're therefore wrong.)
Leading Successful Change 
by Gregory P. Shea & Cassie Solomon


This book was alright - written more for large corporations than small business owners like myself, but I still gleaned some value. My full review on Youtube is at https://www.youtube.com/watch?v=0a3XZ...

Always have a clear vision of the change you want to initiate - what is the ideal world going to look like when the change is complete? Be as detailed in this vision as possible, to foresee any possible hiccups. Then, focus on the behaviors necessary to make that happen. We are often too focused on results and outcomes than on behaviors.

The 8 keys for leading successful change are:
1) Organization - Structure of the company (Organizational Chart)
2) Workplace Design - Layout of physical and virtual space
3) Task - Processes & Systems
4) People - Training
5) Rewards & Punishments - Compensation & Intrinsic
6) Measurement - Metrics
7) Information Distribution - Who knows what, when and how
8) Decision Allocation - Who participates when, in what way, in which decisions

One thing I realized I need to improve on is sharing my metrics with my team so they know what is most important to the company and how we're doing from week to week. I realize that sharing the metrics are a form of information distribution - telling them what is being measured and why. Currently, they are completely unaware of that, which I realize now is a failure on my part. I am going to improve that part of my business, and I hope you gain something from this info to help yours too!
Pocket Books: Natural Wonders
by Kane Miller

Nature has so many beautiful features - and so many of them are right here in America! Antelope Canyon in Arizona, the Redwoods in California, Fly Geyser in Nevada, just to name a few. 

Outside of America - I never knew there was a volcano in Antarctica, Mount Erebus! And, the Marble Caves in Chile were especially beautiful.

I felt the photography could have been more impressive on many of the locations featured in this book. Not to worry though, I can't find this book anywhere on eBay or Amazon - haha! I had a copy, sold it on eBay, and it got destroyed in the mail. Oops!
K is for Knifeball: An Alphabet of Terrible Advice
by Avery Monsen & Jory John


I read 6 ridiculous "children's books" and of all of them, this was my favorite. I especially liked the recurring appearance of the Drifter (D is for drifter, who's out on your lawn. Bring him inside when your parents are gone...) He makes at least 2 more funny appearances that made me laugh.

Do NOT read this to your kids. It's so full of terrible ideas.
I'd Really Like to Eat a Child
by Sylviane Donnio


Of all 6 of the ridiculous "children's books" I read that night, this is the only one you might be able to read to a kid. We don't have crocodiles or gators here in New Jersey, so having a fear that one might want to eat them isn't a real threat. Plus, the book doesn't talk about uncomfortable subjects like the others I read (sex and death primarily lmao) - but in some ways, that made it the least funny. It really wasn't funny at all. I don't know what the purpose is - to teach kids to eat what their parents feed them so they can get big enough to do the things they want to do? Which hopefully is NOT eating other children. Haha ok I made myself laugh with that one.
Nobody Likes a Cockblock
by R. Swanson

This was another of the 6 ridiculous "children's books" I read one night. This one made me laugh a couple times, but I don't really get the concept of having inappropriate children's books. What are the parents supposed to do with them? Hide them? Read them then sell them back on eBay? That's my plan - haha! My favorite part of this one was when the owl says "Oh look, it's poontang oclock!" because poontang is an amusing word. Again this book made me question what I really find funny.
All my Friends are Dead
by Avery Monsen and Jory John

This was another of the 6 ridiculous "children's books" I read one night. My favorite part was the ongoing rejection of a tree. He says all his friends are end tables, then the end tables deny ever being friends with him, then he becomes an end table (spoiler alert) and they still don't want to be friends. I have a sick sense of humor.
All my Friends are Still Dead
by Avery Monsen & Jory John


I liked this one better than the first one (All my friends are dead) - I laughed more consistently throughout the different jokes. I got some weird twisted enjoyment from the toothbrush and toothpaste intentionally making the floss feel left out. It reminds me of the show How I Met Your Mother when the couple dresses up on Halloween as a salt and pepper shaker and their friend dresses up as cumin. I find weird things funny.
Go the Fuck to Sleep
by Adam Mansbach


As a step-parent who met my stepkids when they were 5, a lot of this humor was kind of lost on me. I get the point, but it's just not my kind of book. It's funny, don't get me wrong. I received 6 books like this from a friend as a gag gift, and now I have to be very careful that the kids never see them because they know how to read now and I don't need their real mom hating me for exposing them to this crap - haha.
Shatterday
by Harlan Ellison
 
This is a compilation of short horror stories. However, this author does not write in the fashion I expected - ghouls, ghosts, monsters, etc. Instead, he focuses on what he calls "the mortal dreads" - things we are all afraid of. Fears of death and suicide, fears of cheating and being cheated on, fears of wasting our lives, fears of not meeting up to our own - or other people's - expectations. I found it mildly interesting.

As a general rule, I'm not a fan of fiction, and this book was no exception. I don't really understand the purpose of writing a fictional story about things that we've all experienced - or know someone who has experienced them. I'm not certain of the goal. I found the introductions to the stories more interesting than the stories themselves - where he shares his creative process and how long it takes him to write certain stories.

This book was a gift from one of the sponsors of my livestreaming network - https://pscp.tv/nexjuice - and I appreciate having my mind turned in a different direction than it normally goes - but I'm admittedly excited to return to my favorite genre of business and development.
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