Technical Marketing Content for Software Startups
Hey <<First Name>>,

Most people think content marketing has to be all about your company. This is short-sighted and wrong.

Good content marketing should build trust with and attract your target market. This means that not every piece will point directly to your company.

Let me give you an example. Say you run a database monitoring tool. Not every post on your blog needs to be about monitoring your database - there's only so much you can write about that topic anyway.

A better approach is to put yourself in your customer's shoes. What other problems might people who purchase database monitoring also have? What could you write that would show them you are a trustworthy and helpful source?

So, my question to get you thinking this week is, what other problems might your customers have that your product doesn't directly solve? Shoot me a reply if you want to talk more about it.
Karl Hughes
Weekly Reading
Technical content is a great way to showcase your company to prospective employees. It's not the fastest recruiting tool, but it sure does help in the long-term.

In this webinar, I talked with CTO Craft's Ezechi Britton about employer branding, writing, and technical content.
If you have several stakeholders and you write content for each of them, you might find Grammarly's "topic cluster" model useful.
Avoid terms like 'simple' or 'simply' or 'easy' or 'just' or 'obvious(ly)' because, while something may be simple to you, it isn't for everyone. 
Maybe a hack, but worth trying: "A study of over three million headlines showed that titles with brackets or parentheses got 38% more clicks."
By iterating and learning from their mistakes they actually ended up producing better work than the students that only had to produce one piece.Quantity leads to quality.
Draft can help you generate content for your technical blog.
Learn more at
Draft 1437 W 17th St Chicago, IL 60608-2960 USA
Unsubscribe | View in browser