Hey <<First Name>>,
As a former software developer, I can tell you that devs are a notoriously difficult group to market to. They’re tech-savvy, generally skeptical, and often use tools like adblockers to stop traditional advertising in its tracks.
At the same time, developers are an extremely valuable market to reach
. They are well-paid and invest in educational materials and tools to help them do their jobs.
Developers also carry a lot of influence on spending within their companies
. If a developer needs a new tool to do their job, there’s a good chance their managers will put it under consideration.
So this, week, I am sharing a few things I've learned about successful developer marketing