Technical Marketing Content for Software Startups
Hey <<First Name>>,

Typeform is a great example of a B2B SaaS company that leverage a "freemium" product as one of its core marketing channels.

A lot of our clients use freemium models like this, so I was really interested to read Christoph Janz's latest piece on freemium SaaS models.

"I think many SaaS companies are too optimistic in thinking that they can just offer a free, pared-down version of their software and that this will result in a wave of user signups followed by increased revenue once those users make their way down the purchase funnel. But there are a number of factors you should consider first."
The Three Rules of Freemium
Janz goes on to reveal that "70% of Typeform’s support tickets come from free users and that the company spends $130,000 per month supporting them."

For most small startups, this would make freemium one of the costliest marketing options they could have. That said, the viral loop that companies like Typeform and Dropbox have created is invaluable.

What do you think about freemium? Is it worth the trouble?

Karl Hughes
Founder,
Draft.dev
Weekly Reading
"According to our analysis of 306M US keywords, the vast majority of search terms (91.8%) are long tail keywords.91 Percent Of Search Terms Are Long Tail KeywordsHowever, we also discovered that long tails don’t account for a large percentage of search volume."
Computer science is an amazing field of study, formalizing as a college discipline in the 60s and evolving through the decades since to become part of daily life around the world. And, for some of us, its also turned into a passion.
We work with both B2B and B2C clients. One thing content marketers struggle with is how different content can be depending on which side of the divide you're on.
Your deal cycle time has a big impact on marketing tactics. It's important to know what your company's is.
"A $5k deal, or say $499 a month, can often be closed in a call or two...A $20k-$50k deal often takes 2–3 months."
All of us in content marketing live and die by Google. It's probably one of the biggest risks that writers can face because (theoretically) Google can favor its own results over anything we create.
Draft can help you generate content for your technical blog.
Learn more at Draft.dev
Draft 1437 W 17th St Chicago, IL 60608-2960 USA
Unsubscribe | View in browser