Technical Marketing Content for Software Startups
Hey <<First Name>>,

Typeform is a great example of a B2B SaaS company that leverage a "freemium" product as one of its core marketing channels.

A lot of our clients use freemium models like this, so I was really interested to read Christoph Janz's latest piece on freemium SaaS models.

"I think many SaaS companies are too optimistic in thinking that they can just offer a free, pared-down version of their software and that this will result in a wave of user signups followed by increased revenue once those users make their way down the purchase funnel. But there are a number of factors you should consider first."
The Three Rules of Freemium
Janz goes on to reveal that "70% of Typeform’s support tickets come from free users and that the company spends $130,000 per month supporting them."

For most small startups, this would make freemium one of the costliest marketing options they could have. That said, the viral loop that companies like Typeform and Dropbox have created is invaluable.

What do you think about freemium? Is it worth the trouble?

Karl Hughes
Weekly Reading
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