At the end of last year, I decided I was going to try to take my side project, CFP Land
to the next level. One of the marketing strategies
I wanted to try was a podcast marketing campaign
The idea is simple: I create something of
value to listeners of specific podcasts, then I reach out and ask if they'll have me on as a guest.
The great thing is that unlike many content marketing efforts - writing a guest blog post for example - going on a podcast
typically only takes about 45 minutes to an hour, then you sit back and wait while the podcast host does most of the work editing and uploading the show.
At the same time, I know these podcasts are always looking for guests.
I run a meetup group here in Chicago, and finding speakers takes some serious work, so I know the podcasters appreciate when people reach out to them with a good topic. They also like having guests who bring their own audience
as I do with CFP Land, because that means there's some cross-promotional benefits.
I started my podcast outreach efforts after publishing the Guide to Speaking at Tech Conferences
in January. I've already been invited on 7 shows, and recorded 4 of those. Two were published last week, so I figured I would share them here: