Hey <<First Name>>,
If you ever struggle with knowing what to write for a piece of content, or wonder if some types of content offer more benefit than others, you're going to like today's email.
The first rule of creating good content is to focus on quality. You want readers to enjoy it, benefit from it, and be keen to read more from you.
But when it comes to which format to use for your writing, your options open up a lot. A simple format to consider is a roundup or 'listicle'.
Here are two important reasons roundups work:
- They're great for SEO and visibility in search results
- They're more likely to be shared on social media because the people or brands mentioned in the list will be inclined to share it