Technical Marketing Content for Software Startups
Hey <<First Name>>,

Last week, I told you about the long history of content marketing and how it's a powerful tool for your business.

Today, I want to explain how your content can be scaled as your business grows, and how to avoid some common pitfalls.

In a startup, the founders themselves can become a roadblock. This is understandable: they know the company and its mission better than anyone else. They may also see themselves as the voice of the company, but this makes it difficult to release the reins.

I've got three simple techniques for scaling your content in this week's blog:
Lost in the Content Marketing Forest on Draft.dev
Karl Hughes
Founder,
Draft.dev
Weekly Reading
Free plans are very popular, but are they worth it? They still require your time and effort, and can add increased demands through customer service. This article shares some thought-provoking opinions, and alternatives to consider.
"[Email] is one of the most trusted communication channels. Everyone is going to use it to promote their products, advocate their brands, communicate with the target market, and rake in cash. Therefore, it is time to focus on your email marketing campaigns and strategies."
"A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level."

Draft can help you generate content for your technical blog.
Learn more at Draft.dev
Draft 1437 W 17th St Chicago, IL 60608-2960 USA
Unsubscribe | View in browser