Hey <<First Name>>,
Last week, I told you about the long history of content marketing and how it's a powerful tool for your business.
Today, I want to explain how your content can be scaled as your business grows, and how to avoid some common pitfalls.
In a startup, the founders themselves can become a roadblock. This is understandable: they know the company and its mission better than anyone else. They may also see themselves as the voice of the company, but this makes it difficult to release the reins.
I've got three simple techniques for scaling your content in this week's blog: