Hey <<First Name>>,
Today, content marketing is a popular marketing tool, but it's not new. It predates TikTok, MySpace, and even the Internet itself. The Content Marketing Institute points out that Benjamin Franklin used content as a marketing tool
all the way back in 1732!
The article highlights that content marketing has been around for a long, long
time. Storytelling didn't begin when Twitter released an iPhone app - it's encoded into our DNA.
Yet "What's the point of content marketing?" is still a commonly asked question.
It's understandable. After all, it's easy to think that writing an article or making a video isn't "real work" like coding a new piece of software.
The truth is content marketing can have a profound impact on any business. It's an amazing tool for:
• Building brand awareness
• Reaching a wider audience
• Communicating your values
• Building brand affinity and loyalty
That's just scratching the surface! Content is also a powerful sales tool, and can facilitate higher revenue even when it isn't directly driving more sales.
If you’re unsure about content marketing, or want a few defences in your pocket for the next time you’re asked “what’s the point?” I highly recommend this article by Julian Shapiro: