Technical Marketing Content for Software Startups
Hey <<First Name>>,

One trend I've noticed in the past few years is the improving quality of educational content coming out of B2B marketing efforts.

It used to be that companies trying to rank highly in Google just focused on fluff that targeted the right keywords, but now, most of the content you find on Google's front page are a lot deeper and more useful.

I'm not the only one who's noticed this. As Backlinko's 2021 B2B Content Marketing Report points out:

"B2B blogs that create education content receive 52% more organic traffic than those that mainly publish content about their company."
The B2B Content Marketing Report
While you might think that content in your space is getting saturated, you can see from Backlinko's report above that there's still a lot of missed opportunities in B2B content today.

In my experience, this is especially true in technical niches. Long-tail keywords related to highly-technical topics like continuous integration, automated testing, serverless hosting, and ETL pipelines often have very few in-depth articles.

If we can help you with your company's technical content in 2021, let me know. We've already filled our production calendar through February and are starting to lock in clients for March now. 2021 is going to be a big year for technical content marketing.

Karl Hughes
Weekly Reading
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Draft can help you generate content for your technical blog.
Learn more at
Draft 1437 W 17th St Chicago, IL 60608-2960 USA
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