Scripting Your Elevator Pitch
Often times when I am speaking to a group, I ask people to be prepared to share their elevator speech with me and the group. It’s not because I want you to make you nervous or stiff, but it’s because I want you to be able to articulate the value that you bring to a specific client base on a dime. And I want it to sound natural and conversational. I don’t want you to sound like you like you are straining. This is important whether you are meeting people on Zoom or whether you are meeting them at a meeting such as a Chamber function. Being able to talk about yourself is critically important.
You have a wonderful opportunity on Zoom – script out how you want to introduce yourself and watch yourself. See how you look when you say them. Watch a recording of the call you were on. It’s the perfect training ground for crafting a solid elevator pitch.
Here’s some tips for having a strong elevator pitch:
- Keep it short and interesting. 20-30 seconds is the right amount of time.
- Start out with a question or statistic as it draws the audience in
- Say your name, title and company name
- Explain what you do
- Share a client success story
- Avoid niche words or phrases
- Take your time
- Include a call to action
- Keep it conversational
- Be confident
- Say your name at the end of the pitch
Remember, you are not telling them everything about your business. You are just sharing something about one thing – it could be a new product or service that you are offering. Using client success stories is a great way for people to relate to what you have to offer.
Need some help with this? Send me an email or give me a call. It’s fun (for me) and will help you be seen in a more professional light.
July Networking Calendar
As we continue to hold networking events virtually, I would also like to encourage you to look at educating yourself about social inequality. Ask a friend to join you to listen and learn. Have a discussion with family and friends. Eventbrite has a bunch of great options for this topic in the link below. Some of my regular networking events are listed below as well. Be safe and let’s help each other.
Other Upcoming Networking Events:
July 16th – Wine Women & Health – Women to Women Network
July 18th – P.O.W.E.R. – Portland Oregon Women’s Entrepreneur Roundtable
July 21st eWomenNetwork Accelerated Networking Event – Guest speaker Mary Pendelton – How to Get Seen on Instagram Without Having a Large Following
August 4th – eWomenNetwork Strategic Business Introduction (12 people max)
Still not sure how to squeeze networking into your schedule or the best way to ramp up your networking?
Call me at 503-539-2602 or click here to connect via email.