Scripting Your Elevator Pitch
Often times when I am speaking to a group, I ask people to be prepared to share their elevator speech with me and the group. It’s not because I want you to make you nervous or stiff, but it’s because I want you to be able to articulate the value that you bring to a specific client base on a dime. And I want it to sound natural and conversational. I don’t want you to sound like you like you are straining. This is important whether you are meeting people on Zoom or whether you are meeting them at a meeting such as a Chamber function. Being able to talk about yourself is critically important.
You have a wonderful opportunity on Zoom – script out how you want to introduce yourself and watch yourself. See how you look when you say them. Watch a recording of the call you were on. It’s the perfect training ground for crafting a solid elevator pitch.
Here’s some tips for having a strong elevator pitch:
- Keep it short and interesting. 20-30 seconds is the right amount of time.
- Start out with a question or statistic as it draws the audience in
- Say your name, title and company name
- Explain what you do
- Share a client success story
- Avoid niche words or phrases
- Take your time
- Include a call to action
- Keep it conversational
- Be confident
- Smile!
- Say your name at the end of the pitch
Remember, you are not telling them everything about your business. You are just sharing something about one thing – it could be a new product or service that you are offering. Using client success stories is a great way for people to relate to what you have to offer.
Need some help with this? Send me an email or give me a call. It’s fun (for me) and will help you be seen in a more professional light.
July Networking Calendar
As we continue to hold networking events virtually, I would also like to encourage you to look at educating yourself about social inequality. Ask a friend to join you to listen and learn. Have a discussion with family and friends. Eventbrite has a bunch of great options for this topic in the link below. Some of my regular networking events are listed below as well. Be safe and let’s help each other.
https://www.eventbrite.com/c/educate-yourself-online-racial-equity-workshops-cwwzzcp/
Other Upcoming Networking Events:
July 16th – Wine Women & Health – Women to Women Network
https://www.wtownetwork.com/events-1/virtual-women-wine-health?fbclid=IwAR3gCWfx5bpYc9Sv9GSpOqKwkbNB6oLPZHXjfHloT8G5GytI0qYmOIC8BNg
July 18th – P.O.W.E.R. – Portland Oregon Women’s Entrepreneur Roundtable
https://www.facebook.com/events/766288620778788
July 21st eWomenNetwork Accelerated Networking Event – Guest speaker Mary Pendelton – How to Get Seen on Instagram Without Having a Large Following
https://www.ewomennetwork.com/event/how-to-get-seen-on-instagram-without-having-a-large-following-5588/register
August 4th – eWomenNetwork Strategic Business Introduction (12 people max)
https://www.ewomennetwork.com/event/strategic-online-business-introductions-5584/register
Be well,
Still not sure how to squeeze networking into your schedule or the best way to ramp up your networking?
Call me at 503-539-2602 or click here to connect via email.
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