Copy

Heya -

My beautiful and clean Delhi city is running the world’s best public health campaign to stop first-hand smoking. It is doing this creatively - let so much smoke fester in Delhi's air that it dissuades people to buy cigarettes. Think about it, why would anyone waste money buying cigarettes when there is finest quality of stuff one can smoke. For free. Abundantly available in the air around them. Isn't the campaign simple, effective and brilliant? Right? I know!

Okay. I get it. Bad joke.


Can we start talking yet?

Yes, we can!

So, AI has started to impact our work as designers. But the good news (for near future) is that robots are not replacing designers.

The next question, till when?

Fret not 
friend! If you are a creative person, you are the hopes and dreams of our future. But even a creative person won’t survive the future without doing these 3 things.


Design Matters!

If I were to share this revelation with you- Fake designs yield real results- wouldn’t you be surprised? Well, a friend from the community has shared his real experience. And it’s worth a read.


Reading Matters More!

Good artists copy, Great artist steal. For real. And, Austin Kleon wrote a mighty little book on How to steal like an artist. It’s an interesting read on how to take on ideas, remix and reimagine them to create creative designs. Good read. Short read. Must read.

How about some muse(ic)?


You’ve got a hold of me, 
don’t even know your power
I stand a hundred feet
But I fall when I’m around you…..


The crowd goes wild….I’ve been listening to Shawn Mendes Unplugged album on loop. It is exhilarating to hear a 19-year-old songwriter and singer with that kind of soul-stirring voice. The gems in the album where his voice has an incredible impact are- there’s Nothing Holdin’ Me Back, Stitches, Mercy and Three Empty Words.


And, now the time for a shameless plug..

We have finally figured out The subtle art that differentiates good designers from great designers.
 


Also, thankfully, now we know what was ruining our design decisions- a HIPPO. Duh!



We are trying to implement both of these in our culture, now. Hopefully, it will help you too. 

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That's all for now. Keep Smiling. Keep Shinning.

Tarun
Quovantis






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Quovantis Technologies · D9, Sector - 3, · Noida, Uttar Pradesh 201301 · India

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