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MONTHLY FEATURE
An interview with Robert Stalmach, CEO of Newspoint- a company dealing with media and influencer analytics.

Hi all,

While we are all awaiting the award ceremony with great anticipation next week, please enjoy this month's feature:

Check out our interview with Robert Stalmach, CEO of Newspoint- a company dealing
with media and influencer analytics.

 

I have heard that Newspoint has been appreciated abroad
Our potential has been appreciated by WeXelerate - one of the largest accelerators in Europe. The program partners are, among others Google, Uber, Microsoft, Swarovski, Siemens, Raiffeisen, Uniqa, Wien Energie, Volksbank, T-mobile, and many other top companies. It is a great honour for us and recognition of our hard work. Consulting from mentors, meetings with representatives of companies cooperating with WeXelerate, investors and ongoing contacts with other start-ups in Vienna were a unique opportunity to exchange experiences and the opportunity to look at our business through a global perspective.

What exactly is weXelerate?
weXelerate is a startup & innovation hub with a unique and thriving ecosystem of open innovation on nearly 9000 square meters that aims to connect startups and established corporates. Each year weXelerate Accelerator supports 100 of the most promising global startups with a focus on energy and infrastructure, industry 4.0, media, insurance, and banking, as well as cross-industry technologies such as the internet of things, artificial intelligence, bots, mobility, blockchain, and cybersecurity.

Tell us what you're doing?
Recently we presented a completely new user dashboard, with an influencer module and metadata parameters. In the new dashboard, you can search for influencers according to their reach, advertising value, sentiment, gender, media types and other. You can also analyze and filter publications in terms of 5 types of metadata - likes, shares, comments, views, and followers. And all this for 75 languages from 170
countries around the world! In addition to the modern look and functions, the dashboard is also based on completely new technologies. The modular architecture based on Java and Angular gives us the possibility of a much faster development of the tool than before. 

How are the needs of companies in the field of media monitoring and analytics
changing?

Diametrically. Social media has become a key communication channel for brands and, consequently, that increased the need to monitor social media - specific promotional campaigns, the image of brands and competitors, user reviews about products and services.
One of our clients' key expectations is to collect content in real time or with minimal delay in relation to the time of publication. Therefore, ensuring the stability, efficiency, and scalability of information systems in the context of the need to index billions of documents, on the one hand, a technological challenge and on the other - a potential competitive advantage for those companies that do it well.


What applications are the most popular among European
companies?


Most companies use media monitoring to check the current information appearing in the media about their brands and competitive brands, opinions about themselves, sentiment, contexts, relations. Often, users want to know what the competition looks like and compare it with their results. They use indicators such as the volume of publications in time, coverage, sentiment, AVE, Share of Voice, Share of Discussion.

Brands’ awareness is growing very fast. Knowledge about what’s the value of real-time monitoring in digital space is clearly growing. More and more brands want to know how they are perceived by internet users, which is the use of a professional media monitoring service. More and more companies understand that on the basis of keywords, you can follow brands mentions, so you can respond very quickly to internet
users' posts. In this way, it is also possible to prevent potential crisis situations. Comparative reports service is very popular: the brand versus the competition. We examine where who and in what context speaks about individual brands, and - what PR activities brands take and what their reception is. Based on the obtained data, brands plan PR activities, advertising campaigns, diagnose target groups and even
profile their recipients in terms of their demographics and behaviors.

Users who use monitoring in influencer marketing or employer branding appear more often. Thanks to the help of advanced tools, you can search for suitable influencers or conduct research that will help shape the image of a good employer. And this, on the increasingly demanding job market, is extremely useful.

The importance of tools such as Newspoint in capturing sales leads is also growing. Many companies from the financial, insurance, brokerage, utilities and transport industries, use media monitoring to reach potential customers.
Brand safety is a new topic. The point is that our advertising, logo, brand, photos should not appear next to the unwanted content. Companies want to know which places are dangerous. They are looking for tools and methods for analyzing text and video materials.


Stay tuned for news and posts of the event next week on our social media pages!


Please make sure to check out, like, comment and share the pictures and posts on Facebook and Twitter pages.
Sincerely,
Franciska Kosman
Contest recruiter & Coordinator

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