Lego Corporate Social Responsibility

Lego Corporate Social Responsibility

Lego has long been viewed as a leader in the corporate social responsibility space, not just because of its donations and employee programs. Lego takes a multi-faceted approach to being responsible. They prioritize children, the environment, and people. Lego continues to make an impact on the communities they’re involved in, through their products, as well as their corporate social responsibility work. 
Lego has created a legacy for itself through providing great toys for kids. The company makes sure children from all walks of life have the opportunity to play with Legos. They have organized ‘Play Day’ to give their employees a chance to spend time together and build relationships, and they focus on recycling.
One of the ways Lego reaches out to a diverse group of kids is through ‘Play Days for Children.’ During the Play Days, they host kids at their factories and invite children who are disadvantaged to attend for free. The company also created an emergency relief response policy to provide support for families impacted by crisis. A crisis is usually considered to be an armed conflict or a natural disaster. Furthermore, they have partnered with UNICEF to encourage children all over the world to engage in learning and lifelong play. 
Another core tenant of the Lego Company is to contribute to a more sustainable future. They have created a recycling program for individuals to pass on their used Legos to children in need. By 2035, they have a goal to make all of their products from sustainable materials, and in order to do this, they made sure that they meet the Responsible Ethanol Sourcing Framework and are changing their product formula to make sure the bricks are made out of sugarcane, recycled materials, or old bottles. Additionally, their factories are starting to use renewable energy, their packaging is being updated to be sustainable, and they are working towards a goal of zero waste by 2025. 
In regard to broader partnerships, they have joined with the World Wide Fund for Nature (WWF) and through this organization have made an extra commitment to global action to combat the negative effects of human-induced climate change. Lego has also joined with others to streamline their operations to reduce carbon emissions. 
Lastly, Lego strives to create a diverse and inclusive culture, whether in their own company or in the communities they impact. They achieve this goal through a variety of internal initiatives, including the Leadership Playground, a leadership model that emphasizes inclusion. They also have a diversity and inclusion council, which focuses on representing employees from a variety of locations and life circumstances. They are actively working to improve HR frameworks, track their progress through surveys and metrics, and work to inspire children from around the world through inclusive campaigns. In order to increase gender equality, Lego launched the ‘Ready for Girls’ campaign to actively support girls in their interests. Lego’s ‘Everyone is Awesome’ community creates a place for everyone, regardless of their race, gender, or sexual identity, to feel comfortable and confident. Just recently Lego has also shown much more attention to the ways that their toys can support positive gender roles.
Overall, Lego is striving for improvement, not just through their toys and products, but also through their broader efforts to make the world a better place. They are actively supporting children in difficult situations, focusing on decreasing the size of their climate change footprint, and creating welcoming environments for all individuals in whatever circumstances. Lego is working towards making a difference on a corporate level, as well as focusing on making a difference one human being at a time.
Two Conferences Delayed
The 6th Annual Oxford Conference on Business and Poverty - Housing has been postponed until July 27-28, 2022, and the 7th Annual Oxford Conference on Business and Poverty - Employee Ownership has been put off with the possibility that this conference will be held on September 7-8, 2022.
Who we are and what we do...
The Center on Business and Poverty supports businesses that embody the practice of participatory capitalism. We work with companies that create good jobs, and we do so through partnerships with individuals, firms, and non-profits.
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