Hello, I'm always keen to share things of value with people who understand their value. Over the last year I've done a lot of social media training, encouraging people to put their audiences at the heart of their content and strategy plans. I've developed a Social Media Empathy Map to help people understand their audiences better and thought I'd share it here. It's not online anywhere and I don't share it publicly, so I hope it's useful for you. You can simply use it as a prompt to start thinking about your audiences' interests, needs and media consumption habits - and then think about how you can fit in there and become more valuable to them! Just click on the image below and grab it.
Our ScreenSkills Training for Filmmakers
We are delivering the last current round of our ScreenSkills training courses in Brighton this February. Our one day courses "Social Media Marketing for Films and Filmmakers" and "Leadership for Filmmakers" will be on 10th and 11th Feb. We really were blown away by feedback from people at the last two sessions, so we hope some of you can make it, or know others who might benefit - please do forward the info on! Thanks to partnership with ScreenSkills and Brighton and Hove City Council we're able to offer them at the hugely subsidised rate of just £25 or £15!
Leadership for Filmmakers: Help to progress your career by developing your leadership skills as a Director, Producer or any number of filmmaking roles who lead others. Focus on motiving people, inspiring creativity, building relationships, dealing with tricky situations and more. 10th Feb, 10am - 4pm.
Social Media Marketing for Films & Filmmakers: What makes great content for social media campaigns, crowd sourcing, reaching new audiences and structuring effective film promotion through social media. 11th Feb, 10am-4pm.