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A Note From Val
Dear Friends and Colleagues,

Recently, the RDC conducted a regional economic impact survey. We learned that some retailers, front-line service providers, light manufacturers, and artisans are still struggling after not meeting federal COVID funding eligibility. The RDC continues to visit with businesses throughout our seven-county area to ensure they are aware of other funding options. While businesses are finding ways to adapt, the RDC continues to be concerned about the many small Mom and Pop businesses that may not survive. If you own a business or know of a business needing technical assistance or consultation, please direct them to the RDC website at or email us at  

In addition, the RDC is currently seeking Tribally-owned businesses to apply for the Tribal Economic Diversity Fund. The Tribal funds are awarded to companies owned by a federally recognized Indian tribe, or businesses owned by an enrolled member or members of a federally recognized Indian tribe, for critical technical services that lead to increased revenues and increased jobs. Awards are made on a competitive basis and are intended to provide services to tribal business entities that allow the company to diversify revenue, leverage other investments, create new jobs, and have systems in place that lead to growth. The award size ranges between $1,000 and $8,000, and priority will be given to first-time applicants. Please see funding eligibility and application deadline in the Tribal Economic Diversity Fund article below. 


Val Alonzo
Executive Director
Santa Fe-Based Xerb Sees Record Growth
Fast Growing is Much Needed Service in the Pandemic
Xerb, a fast-growing Santa Fe-based streaming company, has recently benefited from the Regional Development Corporation’s Technology & Manufacturing (TEAM) no-interest loan fund. is a streaming service initially intended for independent filmmakers, but has recently evolved to offer a service for film festivals and other events that have had to move to online-only due to the pandemic. 
Xerb offers two main services: online streaming services, and virtual film events for the film industry. With its online steaming technology, Xerb essentially offers filmmakers and film festivals their own channels - their own Netflix. Xerb currently has about 3000 films to stream.

And starting this past May, Xerb developed a new platform for presenting virtual events, like film screenings with discussions. This platform has become increasingly popular.  The 1500 users it had in May has grown to over 4000 users today. Unlike other streaming services, Xerb has taken in-person events and move theater experiences and brought them into people's homes.  It allows for deeper conversations about films with a private group of people.  Engagement rates for these events are significant, with about 30% of participants engaging.

Overall, the company’s revenue has increased by 482% in the last three months. Both the filmmakers and the company make money. Xerb takes a small percentage of the profit made from subscriptions to content creators and event ticket sales.

“Our services just happen to be what many people need in the pandemic and in the future, and we feel grateful that we are able to provide this service and this connection,” said Eric Streeper, Xerb’s founder and CEO.
Xerb used the RDC-provided funds to purchase faster computers, something fundamentally important to their work.  "A critical process that used to take nearly 30 minutes now takes just 30 - 40 seconds", Streeper explained.  "The time we are saving is allowing us to develop more user-engagement platforms". 

The RDC’s investment in Xerb is a great example of a small amount of funding going a long way to support talent returning to New Mexico. Streeper, originally from Santa Fe, left the state and met his co-founders at the University of Denver, and subsequently moved back to Santa Fe.

One of Xerb's software developers interned with Xerb through the PILAS program at the Santa Fe Community College. Funded in large part by the RDC, PILAS (Programa de Internos, Los Alamos) is a workforce development project that gives students the opportunity to work with local businesses to gain employable skills while earning an hourly wage and academic credit.
Xerb foresees its newfound growth will result in the expansion of its workforce. The company is planning to hire for its customer service and business development departments. It currently employs five in Santa Fe, one  in Albuquerque, one in Farmington, and another in San Francisco.

Xerb is named after the famous XERB Radio, which was a notorious border blaster radio station. It was set up in Mexico, because of FCC bandwidth limitations in the US, with an extra strong signal. XERB grew up to be one of the most famous radio stations in the world, with a blowtorch signal that sent the voice of the fabled Wolfman Jack to all corners of the globe.

Xerb is bringing the spirit of Wolfman Jack to everyone they work with:
"We are put on this earth to have a good time.  This makes other people feel good.  And the cycle continuous."  Wolfman Jack
Theresa's RV Park in Cuba Benefits from a Micro-Grant


RDC Funding Helps Great Overnight Stop on Highway 550
When driving through Cuba, New Mexico you will run into a gem of a place called Theresa's RV Park and Beauty Shop. You wouldn't expect these two businesses under one roof.  However, in this case, combining these two services allows weary travelers passing through this small community to get a haircut and park their rig overnight.
Theresa Duran, who owned Theresa's RV Park and Beauty Shop for 25 years, recently received RDC Micro-Grant funding to pave her RV parking lot, creating a level pad and allowing RV’s to get to their hook-ups without having to tread through pooled water and mud.   The funds also paid the cost for a local youth organization to make her billboard sign more visible for travelers.
The RDC funding investment came at just the right time.  The grant award was signed a few weeks before the pandemic.  “It seems that more people are traveling in RV’s right now because of the pandemic,” said Theresa. 

Theresa was assisted by Sandoval Economic Alliance-based VISTA volunteer Carey Beam, who helped her apply for the funding.  Beam also helped the business build a website that includes an online reservation portal.  

Theresa's RV Park and Beauty Shop, located on New Mexico Highway 550, offers beauty shop discounts for truckers and hikers who are hiking the continental divide, free wi-fi for everyone, and both short and long-term RV stays.  

The RDC's investment in Theresa's RV Park and Beauty Shop is making a significant positive impact on a small business in a rural area. The business has received many positive Tripadvisor reviews in the past 5 months, including this one:  

Great overnight stop on 550!
We were driving through and needed a place to stop for the night. Theresa's was perfect! Full hookups, pull-through with 50 and 30 amp. Enough space on her property to walk the dogs. Theresa was super sweet! 
Tribal Economic Diversity Fund

Tribal Economic Diversity Fund Available to
Tribal Businesses in the Region

The Regional Development Corporation seeks to further the development of tribally held businesses in Northern New Mexico, as a way of creating jobs and diversifying the economy via the Tribal Economic Diversity Fund.
The Tribal funds are awarded to companies owned by a federally recognized Indian tribe or businesses owned by an enrolled member or members of a federally recognized Indian tribe for critical technical services that lead to increased revenues and employment for the company. Awards are made on a competitive basis and are intended to provide services to tribal business entities that allow the company to diversify revenue, leverage other investments, create new jobs and have systems in place that lead to growth. The awards size ranges between $1,000 and $8,000.
“Funding from Triad and other sources helps us provide capital to tribal businesses across Northern New Mexico, allowing them to grow and contribute to our economy,” said Val Alonzo, executive director of the RDC.

Some of the many businesses who have received assistance from the Tribal Economic Development Fund in the past include Avanyu LLC, Bison Star Naturals, the Eight Northern Indian Pueblo Council, and PM Waterlilly. 
 Applicants who are eligible include:  
  • Business enterprise that are at least 51% owned and controlled by a tribal member
  • A tribal member or corporation of the Pueblos of Nambe, Ohkay, Picuris, Santa Clara, Pojoaque, Taos, San Ildefonso, Tesuque, Cochiti or Jemez
  • Companies headquartered in the counties of Sandoval, Santa Fe, Los Alamos, San Miguel, Mora, Rio Arriba or Taos
  • Those who applied in the past but were not awarded and those submitting applications for the first time
Awards may be used to procure specialized services, software, or equipment for the company, which will lead to increased revenues and employees. For example, a company may need:
  • Additional or specialized equipment
  • New accounting software
  • An inventory control system
  • Consulting services to select, install, and/or train staff on specialized accounting software required for federal government contracting.
For more information visit or email The deadline for submitting proposals has been extended to 5 pm on August 31, 2020.
RDC Board Member in the News!

Phoebe Suina Named One of Ten New Mexico Women of the Century
Phoebe Suina, RDC board member, environmentalist, and owner of the engineering firm High Water Mark, has recently been named one of ten New Mexico Women of the Century by USA Today. She is in exceptionally good company with Michelle Lujan Grisham, Georgia O'Keeffe, and golfer Nancy Lopez also on this prestigious list. 

To recognize accomplished women and in commemoration of the 100th anniversary of the 19th Amendment, the USA TODAY Network has named 10 American women from all 50 states and the District of Columbia who have made significant contributions to their respective states and country as Women of the Century.

Congratulations to Phoebe! Click here to read the article. 
Regional Development Corporation Board of Directors
Jennifer Jenkins, Chair
Jack Jekowski, Secretary
Everett Trujillo, Treasurer
Kristin Henderson, J.D.
Linda McLellen
Cedric Page, Ph.D.
Elmer Salazar
Kelly Beirschmitt, Ph.D
Phoebe Suina, MEM
Rebecca Wurzburger, Ph.D.
Copyright © 2020 Regional Development Corporation, All rights reserved.

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